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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
LeadG2 is a sales performance agency that uses inbound marketing and sales enablement strategies to help our clients generate more leads, close more business, and grow.
When our prospective clients first come to us, they don’t always know exactly what they need. They only know that they have a business challenge that they want to address – a business problem they want to solve. Below are the seven most common problems we hear from our prospective clients. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
How to Use Competitor Keywords to Improve Your Digital Strategy – Semrush
Staying aware of your competition is a good practice for any kind of business. A competitor keyword analysis is one way you can gain insight into their digital strategy, so you can anticipate or incorporate their next moves. >>>READ MORE
13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams – Content Marketing Institute
Your editorial calendar has holes. Your content creators aren’t feeling creative. Your content marketing strategy is wilting. When challenged to create, rejuvenate, or rethink what your team does, it’s time to connect for a good brainstorming session. >>>READ MORE
How to Connect Your Marketing and Sales Teams Through Sales Enablement – B2B Marketing
While the reality is that sales and marketing operate in silos, they should ultimately share the same business objective: growing revenue and retaining satisfied customers. If they have different objectives, they’ll have different journeys, and that’s where tension often emerges. As if that wasn’t enough, the pandemic has only served to amplify some of those challenges, as teams were now working in remote environments.
So, with that in mind, Highspot recently conducted a survey which aimed to uncover marketing challenges that resulted from the pandemic. Interestingly enough, most of the challenges weren’t new ones. They were existing issues, but were simply heightened. Dominik cited the three key challenges as these. >>>READ MORE
How to Build and Optimize CTA Buttons That Convert –Unbounce
If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate, including that lil’ clickable zone.
As it turns out, there are plenty of variables going into your CTA button and its ability to convert visitors. You’ve gotta combine the right copy, location, and design to optimize your results. A successful CTA button takes some TLC.
This article will teach you how to give your CTA buttons the oomph they need to put the icing on your conversion cake. Find out what a CTA is and how you can supercharge it with a well-crafted button. >>>READ MORE
Hey, Media Consultant. For Whom Do You Sell? – The Center for Sales Strategy
Recently, Borrell and Associates, a leading media research firm, conducted their annual survey among those people who buy advertising for their businesses and asked them what traits they seek from media salespeople.
Here are the top four results. >>>READ MORE
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Don’t miss another episode of Sell Smarter. Sell Faster., our weekly livecast focused on sales growth and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
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