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LeadG2 Blog

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What's a Social CRM and How Can It Help Your Business Grow?

4 min read

What's a Social CRM and How Can It Help Your Business Grow?

A customer relationship management (CRM) program with a social proponent is becoming more mandatory by the day for small to medium-sized businesses. Brands can’t afford to grow away from social media, especially now that all companies use at least...

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INBOUND 2021 Recap

5 min read

INBOUND 2021 Recap: Our Favorite Sessions and Takeaways

The LeadG2 team set aside a few days to learn and grow in our areas of expertise at HubSpot's INBOUND 2021 conference (virtually, of course), and...

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What's the Difference Between a Thought Leader and Subject Matter Expert?

2 min read

What's the Difference Between a Thought Leader and Subject Matter Expert?

Who wouldn’t want to be a Subject Matter Expert (SME) in their field? If you're an SME, are you automatically a ‘thought leader’ too? Unfortunately,...

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INBOUND 2021vvvvv

3 min read

We're Ready for INBOUND 2021!

INBOUND. The veterans on our team still reminisce over times when it was just a small conference of a few hundred marketers. Now, it’s transformed...

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Cookie Disruptions, KPI Mistakes

4 min read

Weekly Roundup: Cookie Disruptions, KPI Mistakes + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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How to Make Your CRM Work FOR You and Your Sales Team

4 min read

How to Make Your CRM Work FOR You and Your Sales Team | Sell Smarter. Sell Faster.

In the last episode of season one, host Dani Buckley was joined by Elissa Nauful, Director of Sales at LeadG2 by The Center for Sales Strategy, where...

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Inbound Video Marketing, Catchy Email Subject Lines

3 min read

Weekly Roundup: Inbound Video Marketing, Catchy Email Subject Lines + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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A Guide to Evaluating Your New Year Sales & Marketing Strategy

3 min read

A Guide to Evaluating Your New Year Sales & Marketing Strategy

This time of year, many organizations start turning their attention to the new year. Why don't they wait until January? What’s the rush? These...

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Improving Complex Sales Processes with Marketing & Content

4 min read

Improving Complex Sales Processes with Marketing & Content | Sell Smarter. Sell Faster.

Content marketing is defined as a type of marketing that involves the creation and sharing of online material — such as blogs, videos, and social...

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