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LeadG2 Blog

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A Guide to B2B Content Marketing

3 min read

A Guide to B2B Content Marketing

From independent entrepreneurs to sales managers, your B2B consumers see an average of over 5000 ads a day. Typical marketing channels can often become oversaturated, raising the question: what marketing strategy is effective nowadays? The best way...

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Win More Business By Being a Skilled Educator | Sell Smarter. Sell Faster.

3 min read

Win More Business By Being a Skilled Educator | Sell Smarter. Sell Faster.

Why is educating prospects in the sales process important? And how do you do it effectively? The discussion today marries the inbound marketing...

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Answers to the Top 9 SEO FAQs

4 min read

Answers to the Top 9 SEO FAQs

Disappointed by your website’s traffic? The problem may lie with your SEO efforts. Prospects typically find your website in five ways: Through a...

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 LinkedIn Prospecting Messages, Sales Enablement For A Hybrid Selling World

2 min read

Weekly Roundup: LinkedIn Prospecting Messages, Sales Enablement For A Hybrid Selling World + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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A Cheat Sheet to Middle-of-the-Funnel Content

5 min read

A Cheat Sheet to Middle-of-the-Funnel Content

Sales funnels drive sales ferociously in today's digital media, and with good reason. These highly versatile mechanisms for attracting and...

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The Power of Category-Focused Selling | Sell Smarter. Sell Faster.

4 min read

The Power of Category-Focused Selling | Sell Smarter. Sell Faster.

How do you avoid trying to boil the ocean? Dean Moothart, Director of Client Solutions at LeadG2, The Center for Sales Strategy, and Up Your Culture,...

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 5 Ways to Add Social Media to Your Inbound Marketing Strategy

3 min read

5 Ways to Add Social Media to Your Inbound Marketing Strategy

If you were to go back to the year 1996 and tell people that social media was going to drastically change how you market your brand, they probably...

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5 Reasons to Use Video Over Content in the Sales Process

3 min read

5 Reasons to Use Video Over Content in the Sales Process

It’s easy to understand why in-person meetings are the standard way salespeople communicate. Looking someone in the eye and offering a firm handshake...

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A Cheat Sheet on Top-of-the-Funnel Content

2 min read

A Cheat Sheet on Top-of-the-Funnel Content

Leads you generate through market that have not yet requested to talk to a salesperson (or some other bottom-of-the-funnel action) are still...

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