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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Developing a proper marketing strategy is one of the most important obligations that you have. A large component of this involves maximizing your lead conversion. Unfortunately, it's not uncommon for people to have issues associated with their leads not converting.
The good news is that there are often simple reasons behind failed strategies that you can modify to become more effective. Let's take a look at how you can go about improving lead conversion. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
9-Step Website Audit Checklist (+ Downloadable Template) – Brafton
Your website is one of the most important tools in your content marketing toolbox, and every once in a while it needs to be sharpened. A website audit will help you identify the areas that need your attention so that your site is always performing at its best.
Complete with a checklist and downloadable website audit template, we’re here to give you the who, what, when, where, why, and how of this digital marketing must-have. >>>READ MORE
Why Oversharing Information is the Secret to Thriving in Times of Great Uncertainty – The Great Game of Business
Things were looking up there for a while, weren’t they? At least the long-term forecasts still look strong. But this omicron variant is causing us to tear our hair out, worrying about the health and safety of our people (let alone our loved ones at home). Just this past week, we saw 82 of our associates call in sick—that’s 5% of our company. Just as bad, something like 8% of our company has tested positive for the virus in January.
Then, we got hit with the news that our school system was shutting down for a week or more because of the incredible wave of infections ripping through our community. That means we have parents forced to stay home or find childcare options at the last minute, which just puts enormous stress on everyone. >>>READ MORE
How To Do Effective Trade Show Lead Generation For Virtual Events – Pearl Lemon Leads
The event industry now looks very different than it did just two years ago. Meetings and interactions are held behind screens, organizers can reach a wider audience, and creative event technology is gaining momentum among companies.
While experts continue to debate the efficacy of virtual trade shows, stakeholders’ objectives remain the same. Exhibitors and sponsors are still aiming to boost brand visibility, client retention, lead generation, and sales. But, when it comes to virtual events, is trade show lead generation effective?
Capturing high-quality leads is still a vital indicator of a successful event for exhibitors at online events like virtual trade shows. The higher the quality of the leads, the more likely they are to convert. >>>READ MORE
Content-Focused Sales Enablement: Your Next Secret Weapon? – Forbes
But some business leaders may still see sales enablement as a luxurious “extra” — necessary, yes, but secondary to bigger departments and flashier campaigns. I’m here to change that narrative. Sales enablement has the potential to positively affect many of your company’s departments. The right sales enablement tools can put power in your hands, generate revenue and even foster teamwork among very different members of your workforce. Let’s see how. >>>READ MORE
How to NOT Micromanage Your Team – The Center for Sales Strategy
For managers wanting to grow and develop high-performing teams, there's one thing they should never do: micromanage.
Often cited as the top turn-off for new hires, it’s important for leaders to know how to coach their people in a way that is motivating, and not stifling. >>>READ MORE
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