LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
If you’ve taken the steps to switch your organization to an inbound marketing strategy, you probably already know that content is critical to generating new leads. However, like most marketing tools, using premium content to attract leads isn’t something that you can simply publish on your website and expect people to find it immediately.
Luckily, we have a few tips that will help your prospects notice your premium content and jump-start the lead-generating machine your content is meant to be. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
In sales management, one of your primary responsibilities, in addition to setting goals for your team, is mentoring and coaching them to success.
As a mentor and coach, one of the best things you can do is provide your team with every tool available and advise them on all available strategies to generate demand, leads, and sales. That means capitalizing on every strategy, like inbound marketing and inbound sales. >>>READ MORE
Where Do Salespeople Fit in the Digital World? – Harvard Business Review
In-person meetings between customers and salespeople were once at the heart of B2B buying and selling. Now digital communication is embedding itself in every aspect of business. This had led some organizations to look at the future and ask a simple question: Will we still need salespeople? >>>READ MORE
Here's How to Scale Your Business's Social Media Marketing in 2022 – Entrepreneur
More than 3.8 billion people use social media every day. That's around half of the world's population. It's no surprise that e-commerce has experienced such a massive boom with that kind of daily traffic on social channels. For entrepreneurs, social media presents an incredible opportunity, but only if you know the marketing skills to attract and engage audiences. >>>READ MORE
An Agile Approach to Sales Enablement Content – Sales Hacker
Finding the Right Mentor – The Center for Sales Strategy
We're used to hearing “it takes a village” when we're talking about family, but what if that “village” theory is true in business as well.
Well, it sure helps!
Finding the right mentor can help you navigate your career and give you a village of knowledge instead of going at it on your own. >>>READ MORE
- DON'T MISS