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sales and marketing alignment (4)

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1 min read

3 Ideas to Get Your Sales Team Contributing to Your Blog [VIDEO]

Salespeople can be great sources of blog content. They engage with prospects and the market everyday. They're hearing questions and overcoming...

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marketing infrastructure

3 min read

Re-evaluating Marketing Infrastructure is a Critical Element to Building Your Marketing Plan

Today’s economic indicators seem to be positive. Unemployment rates are down. GDP numbers are up. And it seems that more and more companies are...

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What is Lead Flow? [VIDEO]

1 min read

What is Lead Flow? [VIDEO]

Lead flow is a very important, and often-overlooked, step when building an inbound marketing or lead generation strategy. In this one-minute video, I...

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goals analytics to track in 2019

3 min read

‘Tis the Season for Setting Goals: 5 Analytics to Track in 2019 that Will Lead to Higher Revenue

Most organizations do a pretty good job of tracking basic marketing KPIs – top of the funnel performance metrics like webpage visits, session...

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involve sales team in marketing plannin

3 min read

5 Reasons to Involve Your Sales Team in Your Marketing Planning

Many organizations have built barriers between the various functions of their business. Even groups that rely on and support each other’s goals (like...

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producing the theatre of a sale

3 min read

Lights, Camera, Action:  Producing the Theatre of a Sale

A good theatrical performance can transport you to different places and times, and it can help you experience situations that you’ve never...

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hiring a sales rainmaker is not a marketing strategy

2 min read

Hiring a Rainmaker is Not a Marketing Strategy

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as...

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inbound marketing helps build a brand

2 min read

3 Ways Inbound Marketing Helps Build a Brand

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow...

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sales and marketing alignment

2 min read

Four Reasons Sales Needs to be Onboard with Your Inbound Marketing Strategy

The most common mistake marketers make when designing and executing an inbound marketing strategy is attempting to do it all by themselves. Doing...

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