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sales and marketing alignment (4)

inbound-2019-boston

3 min read

Your Session Guide to HubSpot’s INBOUND 2019 Conference

Next week, over 24,000 marketing and sales professionals are gathering in Boston for HubSpot’s annual INBOUND conference, are you ready? In our...

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marketing-sales-tech-stack-tools

2 min read

Our Team's Top 10 Most-Used Tools from the Marketing and Sales Tech Stack We're Currently Using

At LeadG2 and The Center for Sales Strategy, our tech stack not only serves to support our sales and marketing efforts, but it also enables our...

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Screen Shot 2019-07-18 at 2.32.22 PM

2 min read

Don't Overlook This Resource to Help Drive More Revenue from Marketing Campaigns [VIDEO]

One of the biggest resources that marketing teams have is access to their sales team. That's right! The sales team is a key resource for successful...

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Screen Shot 2019-05-02 at 4.28.28 PM

1 min read

3 Ideas to Get Your Sales Team Contributing to Your Blog [VIDEO]

Salespeople can be great sources of blog content. They engage with prospects and the market everyday. They're hearing questions and overcoming...

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marketing infrastructure

3 min read

Re-evaluating Marketing Infrastructure is a Critical Element to Building Your Marketing Plan

Today’s economic indicators seem to be positive. Unemployment rates are down. GDP numbers are up. And it seems that more and more companies are...

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What is Lead Flow? [VIDEO]

1 min read

What is Lead Flow? [VIDEO]

Lead flow is a very important, and often-overlooked, step when building an inbound marketing or lead generation strategy. In this one-minute video, I...

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goals analytics to track in 2019

3 min read

‘Tis the Season for Setting Goals: 5 Analytics to Track in 2019 that Will Lead to Higher Revenue

Most organizations do a pretty good job of tracking basic marketing KPIs – top of the funnel performance metrics like webpage visits, session...

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involve sales team in marketing plannin

3 min read

5 Reasons to Involve Your Sales Team in Your Marketing Planning

Many organizations have built barriers between the various functions of their business. Even groups that rely on and support each other’s goals (like...

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producing the theatre of a sale

3 min read

Lights, Camera, Action:  Producing the Theatre of a Sale

A good theatrical performance can transport you to different places and times, and it can help you experience situations that you’ve never...

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