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The LeadG2 Blog

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How to Improve Your Inbound Marketing ROI by Educating Your Salespeople (and Our Course to Help!)

Posted by Dani Buckley

November 10, 2016

The most important role I have as a Consultant at LeadG2 is helping ensure my clients see ROI from their inbound marketing investments. However, as with all marketing investments, there are many variables that can get in the way of this. It's our job, as leaders in this industry, to figure out how to work around those obstacles and still ensure success. 

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Topics: lead generation, inbound marketing, danibuckley, sales and marketing alignment, inbound sales

Inbound Marketing Commandment #2: Get Sales Involved Early On

Posted by LeadG2

October 10, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we will be discussing each of these 10 commandments and the importance of each one. Also, we will be discussing why these principles are ones that you can’t ignore. The second of The 10 Commandments of Inbound Marketing is: Sales must be involved in your inbound strategy at each stage from conception to implementation to follow up. (Tweet This)

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Topics: inbound marketing, brianhasenbauer, media, sales and marketing alignment, professional services

Balance Your Lead Generation Mix to Get More Leads

Posted by LeadG2

December 28, 2015

There are not many sales managers or marketers that wake up in the morning, look in the mirror, and say “Let’s conduct some webinars, attend trade shows, and place some ads in a few trade magazines this week." What sales manager and marketers do wake up and say to themselves, is “let’s get more leads."  

Lead generation strategies should be taken as a portfolio so that the overall lead generation efforts can be gauged, new methods explored, and the mix modified over time based on the effectiveness of each method. The focus should be on overall lead generation and not a single tactic. It’s often said, “You get what you focus on, so focus on what you want.”  This makes me think that sales managers and lead generation marketers should be investing their time and efforts focusing on overall lead generation portfolio than focusing on just one or two specific tactics.

While this approach to having a portfolio of lead generation tools might be new to some, the concept of diversification and portfolio management has been used by investment advisors for decades as a strategy to minimize risk and maximize returns for their clients. After all, isn’t that what a good lead generation strategy does—minimizes risk (and investment) and maximizes return (ROI)?

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Topics: lead generation, sales and marketing alignment, marketing strategy

5 Signs Your Sales and Marketing Teams are Out of Alignment

Posted by Jason Zimmermann

February 27, 2015

Here’s a definition of trouble: According to a survey recently conducted by HubSpot, only 5% of salespeople think marketers are actually giving them good leads. At the same time, 59% of marketers admit to not having any type of agreement with sales that outlines mutual expectations and responsibilities.

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Topics: sales and marketing alignment

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