LeadG2 Blog

2 min read

The Role of Marketing in Sales Enablement

Yes, the word “sales” is in sales enablement. However, that doesn’t mean the process of creating solid sales enablement content falls solely on the...

2 min read

Identifying Gaps in Your Sales & Marketing Infrastructure 

Sales and marketing alignment is the process of aligning the goals and strategies of a company's sales and marketing teams to ensure that they are...

4 min read

5 Signs It’s Time to Scale Up Your Sales and Marketing Tools

There’s always a balance to be had when companies are looking to arm their sales and marketing teams with the tools they need. It’s common—and...

3 min read

Reverse Engineering the Sales Process:  A Critical Element to Building A Sound Marketing Strategy

Most marketing teams start with tactics. They decide they need more content, more campaigns, more social media activity, or more advertising. Then...