2 min read
Elissa Blankenship: March 20, 2023
Sales and marketing alignment is the process of aligning the goals and strategies of a company's sales and marketing teams to ensure that they are...
4 min read
Sandra Sepaniak: January 9, 2023
There’s always a balance to be had when companies are looking to arm their sales and marketing teams with the tools they need. It’s common—and...
2 min read
Emily Hartzell: October 21, 2022
You’re constantly working and putting in long hours with your team members, especially when it comes to working on new campaigns and improving...
3 min read
Dani Buckley: May 12, 2022
“RevOps” is quite a hot topic these days and we find that it can be defined differently from person to person. Ultimately, it’s all about how you can...
3 min read
Amanda Meade: November 9, 2021
Season 2 launches with Episode 9, where Dani and Shaye deep dive into "The Power Couple," which is sales and marketing, and how together, when in...
3 min read
Dean Moothart: September 29, 2021
This time of year, many organizations start turning their attention to the new year. Why don't they wait until January? What’s the rush? These...
5 min read
Shaye Smith: February 1, 2021
There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired...
3 min read
Dean Moothart: May 13, 2020
We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive—“Fire, ready, aim.” They have it backwards....
3 min read
Shaye Smith: May 1, 2020
Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say...
.png?width=2250&height=647&name=LeadG2-logo_(2).png "LeadG2-logo_(2)"){kind=logo}