2 min read
Dean Moothart: February 17, 2020
When marketers develop their inbound marketing strategy, they’re typically focused on two primary objectives. First, they want to extend their brand....
2 min read
Dean Moothart: February 4, 2020
When sales managers and marketers have broad — or very few parameters — to define their target universe, it’s extremely easy to get excited about the...
5 min read
Dani Buckley: January 31, 2020
In 2015 (yes, five years ago!), I published, “3 Things Every Media Company Needs to Do in 2015,” and it was one of LeadG2's top-performing blog...
3 min read
Shaye Smith: January 24, 2020
FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With good reason, video has become...
2 min read
Dani Buckley: January 22, 2020
Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step...
2 min read
LeadG2: January 10, 2020
Is your Facebook audience lacking? Facebook pages for businesses have changed a lot over the years. With constant algorithm changes and fierce...
2 min read
Dani Buckley: January 8, 2020
It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. There's online lead generation, content marketing,...
3 min read
Emily Hartzell: December 11, 2019
Your website is the foundation of your business. Studies show that it only takes 1/10th of a second to form a first impression about a person, and...
3 min read
Dani Buckley: November 19, 2019
Choosing the right inbound marketing agency isn’t something an organization should take lightly, as there are a lot of really great options out there...
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