5 min read
Amanda Meade: January 18, 2022
As the world is becoming more targeted and personal, content marketing metrics are vital. As an effective strategy to generate leads and grow your...
3 min read
Carly Knecht: January 5, 2022
Getting more leads can be directly related to having a successful inbound marketing strategy. Through the process of fully understanding who you are...
3 min read
Maryanne McWhirter: December 29, 2021
What makes for successful inbound marketing? Easy, results. How do you get results in the form of ROI? Creating and implementing strategies specific...
3 min read
LeadG2: December 21, 2021
More and more B2B companies are jumping on the content marketing bandwagon. 91% of B2B marketers reported that their companies blog or use other...
2 min read
Maryanne McWhirter: December 15, 2021
Conversion forms are not as intriguing as compelling content and bold imagery, but they're just as important in your buyer's journey. A well-designed...
5 min read
Amanda Meade: October 15, 2021
The LeadG2 team set aside a few days to learn and grow in our areas of expertise at HubSpot's INBOUND 2021 conference (virtually, of course), and...
3 min read
Amanda Meade: October 11, 2021
INBOUND. The veterans on our team still reminisce over times when it was just a small conference of a few hundred marketers. Now, it’s transformed...
3 min read
Dean Moothart: September 29, 2021
This time of year, many organizations start turning their attention to the new year. Why don't they wait until January? What’s the rush? These...
3 min read
LeadG2: September 22, 2021
Throughout the years of working with multiple industries, we've identified four phases of inbound marketing where B2B companies could use some help....
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