When it comes to blogging as part of your inbound marketing strategy, the world really is your oyster. I don’t ever like to say there is one type of post or content that is better than another. I personally believe, as with many aspects of marketing, it’s all about creating something of value and doing lots of testing, trial and error, and optimization. You’ll never know if one kind of blog post will work with your target persona unless you try—so why not mix it up?
To help you get the inspiration flowing, I’ve outlined five different types of blog posts that every writer and marketer should explore. These are some of the most common, and are proven to work. So, if you find yourself constantly sticking to one kind of blog post, review this list and give another one a shot. You might be surprised at the response you get!