Creating consistent quality content is one of the biggest challenges marketers face. However, “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people,” according to a post written by Derek Halpern, founder of Social Triggers, on why bloggers fail.
Repurposing content allows you to reach different audiences through a new format, improve your organic visibility, and reinforce the authoritative content that you already worked so hard to create. If you need ideas on how to repurpose content, check out the infographic below.
How to Get the Most Out of Your Content Marketing
HubSpot mentions several reasons for organic traffic plateaus, such as:
- Economic and industry changes
- The amount of quality content you’re producing
- How your audience absorbs the content
- How relevant your older content is
To help overcome these stagnant dips in traffic, all you need is a good content audit that shows which pieces of content need a refresh. A topic should never be considered finished just because one blog is published. There are many ways to repurpose content to keep your audience interested and to reinforce your message.
The challenge of consistently producing high-quality content is a common hurdle for marketers. However, the key lies not in perpetual creation but in effectively leveraging the content you already have. As Derek Halpern wisely puts it, "You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people."
Content repurposing emerges as a strategic solution to this challenge, offering a multitude of benefits. By transforming existing content into different formats, you can reach diverse audiences, enhance organic visibility, and reinforce the authoritative content you've painstakingly crafted. The infographic below serves as a guide, providing valuable insights and ideas on how to breathe new life into your existing content.
HubSpot sheds light on factors contributing to organic traffic plateaus, including economic shifts, industry changes, content production levels, audience absorption patterns, and the relevance of older content. Overcoming these plateaus requires a proactive approach, and a comprehensive content audit becomes the compass guiding your strategy.
Remember, a topic is never truly finished with just one blog post. Content repurposing offers an arsenal of techniques to keep your audience engaged and deliver your message in innovative ways. Explore the infographic for actionable tips on maximizing the impact of your content marketing through strategic repurposing. Your existing content is a valuable asset – unlock its full potential to captivate audiences and sustain the momentum of your content strategy.
More Resources for Content Strategy:
- The Steps to Building an Effective Content Strategy That Will Get Results
- Need Blog Post Ideas? Use These 7 Sources.
- 5 Ways to Personalize Your Content Marketing Campaigns for Higher Engagement