2 min read
LeadG2: January 9, 2018
Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also...
5 min read
Shaye Smith: December 28, 2017
“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do...
1 min read
LeadG2: December 1, 2017
David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you...
2 min read
LeadG2: October 27, 2017
Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have...
1 min read
LeadG2: October 13, 2017
For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on...
4 min read
LeadG2: September 8, 2017
We often get asked from our clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are...
2 min read
LeadG2: August 14, 2017
B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B...
2 min read
Emily Hartzell: August 7, 2017
Everything today is on the Internet. Everything. Blogging has become a pretty common practice and you’ve probably found that other companies in your...
2 min read
LeadG2: August 2, 2017
If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company...
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