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blog strategy (5)

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1 min read

How to Speak Your Prospects' Language

David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you...

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2 min read

Creating Engaging Blog Posts: Lessons From Good Journalism

Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have...

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1 min read

Where Should You Post Your Content?

For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on...

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4 min read

How to Get More Blog Subscribers From Your Staff, Clients and Website Visitors

We often get asked from our clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are...

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2 min read

5 Ways to Write an Interesting Blog Post on a Boring Topic

B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B...

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2 min read

Blog Today for More Business Tomorrow (5 Reasons Starting a Blog Will Help Your Business Profit)

Everything today is on the Internet. Everything. Blogging has become a pretty common practice and you’ve probably found that other companies in your...

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2 min read

3 Ways You Can Leverage Your Company’s Blog for More Views, More Leads, and More ROI

If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company...

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1 min read

Your Blog Content Doesn’t Matter—Unless You Want To Generate Leads

Today more and more businesses are enhancing their online presence with a blog. Marketers are discovering that a blog is great way to keep their...

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2 min read

Three Biggest Mistakes B2B Companies Make in Blogging

Many business leaders and marketing professionals have recognized that blogging is an ideal way to communicate their unique perspective to customers...

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