2 min read
Matt Sunshine: June 5, 2017
By now, it’s a cliché that sales departments and marketing departments are typically at each other’s throats—that there’s serious mistrust and distrust even during periods of supposed peace. But the fact that this is hardly news means we absolutely...
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1 min read
LeadG2: June 2, 2017
Sales and marketing alignment is a hot topic. As companies grow and invest more into both their sales and marketing departments, what used to be a...
2 min read
Dean Moothart: May 31, 2017
Before they started working with LeadG2, none of our clients had a line item in their budget for inbound marketing. Nor did they have extra...
3 min read
Matt Sunshine: May 26, 2017
Frustration sets in when you look at all the pending business you have sitting in your sales funnel and realize that a good portion of it has been...
2 min read
LeadG2: May 26, 2017
If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it...
2 min read
Matt Sunshine: May 24, 2017
Wouldn't it be fantastic if you had a steady stream of leads coming into your sales department? Wouldn't it be even better if this steady stream were...
2 min read
LeadG2: May 19, 2017
Case studies are a powerful form of social proof. A study by MarketingProfs and the Content Marketing Institute found that 77% of the B2B companies...
3 min read
LeadG2: May 17, 2017
We know that we are not alone in our misery and suffering. There are tens of thousands of us in the same boat, seeking relief, year after year, hope...
3 min read
Matt Sunshine: May 15, 2017
I recently attended a business conference that featured the CEO of a very fast-growing company as the keynote speaker. He discussed the importance of...
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