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LeadG2 Blog

B2B Marketing and Sales Content

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4 min read

5 Ways HubSpot Sales Pro Tools Help Me Every Day

It seems as though the world of selling gets more complex and challenging every year. Consequently, salespeople are always looking for an edge — a tool, a process, or a technology that helps them become more efficient and more productive. I found...

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3 min read

5 Reasons Your Website Needs More CTAs and Forms

I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and...

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2 min read

How to Stop Your Marketing Budget from Being Cut

At some point in your career, it’s likely that you’ll have a conversation with a C-suiter who will tell you that your marketing budget is being cut...

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3 min read

Follow This 5-Step Process to Generate Great Case Studies

The need for high-quality case studies has never been greater than it is right now. Salespeople everywhere are encountering more and more competition...

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2 min read

5 Tools to Position Yourself as an Expert in Your Field

If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about...

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3 min read

The 9-Step Lead Generation Audit Every Business Leader and Sales Manager Should Conduct

Lead generation is a necessary function for any business that needs to grow. So in today’s world, that’s essentially every business. And the reality...

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2 min read

3 Ways Your Website is Failing You

We hear it all the time: the myriad ways that our websites could be improved. Better images, more user-friendly layout, more cohesive language,...

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3 min read

3 Reasons You Shouldn’t Rely on Your Sales Team to Generate Leads

One of the first signs that a sales organization of a small company is growing and maturing is that they no longer rely on the sales team to generate...

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How Many Leads Do You Need? [Infographic]

In order to meet your revenue targets, you'll need to know how many leads you need to get there. This infographic will help you do the math. First,...

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