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LeadG2 Blog

B2B Marketing and Sales Content

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2 min read

5 Traits of a Successful Inbound Marketing Manager

Whether you’re looking to hire someone inside or outside of your company to run your inbound marketing, there are some specific traits, talents, and skills I’ve found over the years that can better set your company up for success if the candidate...

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1 min read

3 Steps to Get Sales and Marketing on the Same Team to Accomplish Your Goals

Too often, Sales and Marketing are opposing teams in their organizations. Each department relies on the other to help create the results the company...

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2 min read

Training Resources for Lifetime Sales and Marketing Learners

During the 2016 HubSpot Inbound Conference last year, about midway through we got to a point where we were feeling overwhelmed with information about...

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5 min read

53 Really Good Content Marketing Ideas Your Sales Team is Going to Love

It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development Have you ever seen that great David Mamet movie...

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2 min read

How One Small Change Resulted in 294 Leads

As an inbound marketing and sales consultant, each day I have the opportunity to work with clients to make recommendations that help them improve...

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1 min read

Prevent Your Marketing from Sounding Like a Used Car Ad

There’s a lot of bad marketing out there—websites, emails, and landing pages that sound more like used car ads than anything else. (No offense to...

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1 min read

CRM of the Future

This morning, as I got dressed and ready for work, something got me thinking about how cool it would be if I could simply talk into a device and ask...

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2 min read

Are You Still Using Spreadsheets to Manage Your Sales Team?

In my first job as an advanced financial analyst at EDS, I remember writing a business case for why we needed access to the Internet. As a financial...

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3 min read

What to Do When You're Ready to Redesign Your Website

Is it time to update your website for the new year? Are you worried your traffic isn't where it needs to be? Perhaps you're changing hosting...

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