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LeadG2 Blog

B2B Marketing and Sales Content

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1 min read

Your Blog Content Doesn’t Matter—Unless You Want To Generate Leads

Today more and more businesses are enhancing their online presence with a blog. Marketers are discovering that a blog is great way to keep their websites fresh, continually attract new visitors, and generate new sales leads. However, you probably...

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2 min read

Facts and Stats from HubSpot's State of Inbound 2017 Survey

Each year, HubSpot conducts a survey of 6000+ executives in companies across the globe to learn their marketing challenges and priorities. The State...

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2 min read

Why Your Closing Rate is Not the Most Important Metric You Should Focus On

If you are in sales, then chances are you are focused to some degree on your closing rate. Don’t get me wrong, looking at the closing rate is...

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3 min read

Why Your Sales Process is Slow and How to Make it Faster

In the work we do with media companies, staffing firms, and other professional service businesses, two topics consistently appearing on our clients’...

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2 min read

How to End the Perennial Conflict between Sales and Marketing

By now, it’s a cliché that sales departments and marketing departments are typically at each other’s throats—that there’s serious mistrust and...

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1 min read

3 Ways CRMs Contribute to Sales and Marketing Alignment

Sales and marketing alignment is a hot topic. As companies grow and invest more into both their sales and marketing departments, what used to be a...

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2 min read

How to Find a Budget for Inbound Marketing

Before they started working with LeadG2, none of our clients had a line item in their budget for inbound marketing. Nor did they have extra...

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3 min read

Why You're Not Getting Enough Sales: Don't Blame the Sales Funnel

Frustration sets in when you look at all the pending business you have sitting in your sales funnel and realize that a good portion of it has been...

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2 min read

5 Ways Content Strategy Helps You Fill Your Sales Pipeline

If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it...

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