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2 min read

3 Metrics That Will Tell You If Your Email Marketing Campaign Was Successful

The ultimate goal of email marketing is more leads, more customers, and more dollars being spent. But sometimes it takes a few steps between hitting that “send” button and seeing these results. If you aren’t tracking what happens in-between, you’re...

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content marketing tactics for staffing agency marketing

1 min read

The Most Used/Effective Content Marketing Tactics for Staffing & Recruiting Firms

Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an even more important and visible role in...

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3 min read

Getting Back to Basics – Know Your Market

Marketers have a lot of “bells and whistles” that can keep us busy. Blogging, content, SEO, marketing automation, email campaigns, CRM, nurturing...

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2 min read

Unhappy with the ROI on Your Marketing/Sales Spend for New Clients?

2017 Staffing & Recruiting Firm Marketing/Sales Survey Shows You’re Not Alone! (Free: copy of the survey report and a seat at the presentation. Click...

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signs-inbound-marketing-is-not-working.jpg

4 min read

3 Sure Signs Inbound Marketing Isn't Working at Your Company

Companies that start inbound marketing programs usually do so with the goal of generating more leads, shortening the sales cycle or increasing...

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2 min read

Inbound Marketing is More Than Just Business Blogging

Business blogging is a great tool that companies can use to demonstrate thought leadership and communicate their level of expertise. It’s an ideal...

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2 min read

5 Traits of a Successful Inbound Marketing Manager

Whether you’re looking to hire someone inside or outside of your company to run your inbound marketing, there are some specific traits, talents, and...

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1 min read

3 Steps to Get Sales and Marketing on the Same Team to Accomplish Your Goals

Too often, Sales and Marketing are opposing teams in their organizations. Each department relies on the other to help create the results the company...

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2 min read

Training Resources for Lifetime Sales and Marketing Learners

During the 2016 HubSpot Inbound Conference last year, about midway through we got to a point where we were feeling overwhelmed with information about...

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