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LeadG2: March 17, 2017
We often think of B2B and B2C as worlds apart, but as a colleague recently said, “Either way, you’re selling to a person.” And that’s the truth — whether the buyer is purchasing an iPhone or a consulting service, the buyer is a person with emotions,...
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LeadG2: March 15, 2017
Applying Insights from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms Knowing what clients are looking for from a staffing or...
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LeadG2: March 13, 2017
When Pinterest first came onto the social media scene in 2010, most B2B marketers wrote it off as “a great place for mommy bloggers.” This...
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LeadG2: March 10, 2017
The ultimate goal of email marketing is more leads, more customers, and more dollars being spent. But sometimes it takes a few steps between hitting...
1 min read
LeadG2: March 8, 2017
Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an even more important and visible role in...
3 min read
Dean Moothart: March 6, 2017
Marketers have a lot of “bells and whistles” that can keep us busy. Blogging, content, SEO, marketing automation, email campaigns, CRM, nurturing...
2 min read
LeadG2: March 1, 2017
2017 Staffing & Recruiting Firm Marketing/Sales Survey Shows You’re Not Alone! (Free: copy of the survey report and a seat at the presentation. Click...
4 min read
LeadG2: February 27, 2017
Companies that start inbound marketing programs usually do so with the goal of generating more leads, shortening the sales cycle or increasing...
2 min read
LeadG2: February 24, 2017
Business blogging is a great tool that companies can use to demonstrate thought leadership and communicate their level of expertise. It’s an ideal...
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