2 min read
LeadG2: May 19, 2017
Case studies are a powerful form of social proof. A study by MarketingProfs and the Content Marketing Institute found that 77% of the B2B companies surveyed ranked case studies as an essential lead gen tool. Why Are Case Studies Effective? They’re...
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3 min read
LeadG2: May 17, 2017
We know that we are not alone in our misery and suffering. There are tens of thousands of us in the same boat, seeking relief, year after year, hope...
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Matt Sunshine: May 15, 2017
I recently attended a business conference that featured the CEO of a very fast-growing company as the keynote speaker. He discussed the importance of...
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Dean Moothart: May 12, 2017
Are you asking your sales team to perform with one hand tied behind their back or blindfolded? Maybe you’re not hindering their ability to sell to...
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Dean Moothart: May 10, 2017
I spoke with a business owner recently who expressed his frustration with marketing automation software. I’ll call him “Joe” to protect his identity....
2 min read
LeadG2: May 8, 2017
For your content to resonate with your audience and get a response, they have to be able to identify with it. They have to feel that it applies to...
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LeadG2: May 5, 2017
If you’ve been marketing for any length of time, you understand the importance of calls-to-action. Without effective CTAs, your prospects will be...
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Dean Moothart: May 3, 2017
Many business leaders and marketing professionals have recognized that blogging is an ideal way to communicate their unique perspective to customers...
2 min read
LeadG2: May 1, 2017
Inbound marketing is a secret weapon in the salesperson’s arsenal. While most salespeople are relying on traditional methods, savvy salespeople can...
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