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LeadG2 Blog

B2B Marketing and Sales Content

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2 min read

Your Brand’s Competitive Advantage: Relationship

In an age where we’re all spending 12+ hours a day staring a screen, where nearly everything is automated, people crave the human element. They crave relationship. The need for human connection is why social media is so popular—in spite of the fact...

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3 min read

Are You Using Your Sales Superpowers?

Sales superpowers? Yes, really. To understand what I mean, please take a step back from the world of selling and focus instead on the process of...

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2 min read

Get Your Inbound Marketing Lead Generation Campaign Off the Ground

After investing in inbound marketing, you’ll want to start doing lead generation and make that investment pay off. There are a lot of moving pieces...

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2 min read

5 Ways to Write an Interesting Blog Post on a Boring Topic

B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B...

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3 min read

Inbound Marketing: Just a Fad? Or is it 2/3 of the Game?

Imagine going to a hockey game, and watching as your team decides not to take the ice for the first two periods of the game. Instead, they just skate...

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2 min read

Blog Today for More Business Tomorrow (5 Reasons Starting a Blog Will Help Your Business Profit)

Everything today is on the Internet. Everything. Blogging has become a pretty common practice and you’ve probably found that other companies in your...

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2 min read

3 Ways You Can Leverage Your Company’s Blog for More Views, More Leads, and More ROI

If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company...

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4 min read

5 Ways HubSpot Sales Pro Tools Help Me Every Day

It seems as though the world of selling gets more complex and challenging every year. Consequently, salespeople are always looking for an edge — a...

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3 min read

5 Reasons Your Website Needs More CTAs and Forms

I review and analyze websites on a pretty regular basis — for clients and prospects alike. While the level of functionality, design, messaging, and...

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