<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

LeadG2 Blog

B2B Marketing and Sales Content

Sign Up Today

How To Create Great Landing Pages For Your Premium Content

4 min read

How To Create Great Landing Pages For Your Premium Content

Premium content is worth its weight in gold when you’re trying to attract lifelong customers with your inbound marketing strategy. The best kind of premium content is the type that offers visitors answers they need—something that they’re willing to...

Read More
Instagram Surpasses Facebook, Thought Leadership Examples

3 min read

Weekly Roundup: Instagram Surpasses Facebook, Thought Leadership Examples + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

Read More
3 Inbound Marketing Strategy Mistakes that Will Cost You

2 min read

3 Inbound Marketing Strategy Mistakes That Will Cost You

Successful inbound marketing takes time, energy, and practice. With so many do's and don'ts; successful inbound marketing can feel overwhelming....

Read More
It’s Not Inbound vs. Outbound

3 min read

It’s Not Inbound vs. Outbound: 4 Ways Inbound & Outbound Marketing Tactics Improve Each Other’s Effectiveness

We're often asked by executives seeking to grow their business, “Should I be deploying inbound or outbound marketing tactics?’ The answer almost...

Read More
Metrics for Content Marketing, Your Website Shouldn't Cater to Everyone

2 min read

Weekly Roundup: Metrics for Content Marketing, Your Website Shouldn't Cater to Everyone + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

Read More
Understanding the Five Buying Decisions Made During the Buyer's Journey

3 min read

Understanding the Five Buying Decisions Made During the Buyer's Journey

Salespeople and marketers often focus on the sales process to track a commitment. Different labels are put on selling steps, but generally they are...

Read More
3 Tips to Ensure Your Team Gets the Most Out of the HubSpot Marketing and Sales Tools

3 min read

3 Tips to Ensure Your Team Gets the Most Out of the HubSpot Marketing and Sales Tools

Recently, HubSpot announced that it has surpassed 100,000 paying customers worldwide. Obviously, a lot of businesses are finding value in HubSpot’s...

Read More
Marketing Assets for Every Stage of the Sales Funnel

3 min read

Weekly Roundup: Marketing Assets for Every Stage of the Sales Funnel + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

Read More
Is Email Marketing Dead?

2 min read

Is Email Marketing Dead?

There are over 3.9 billion email users worldwide, and in 2023 that number is estimated to be 4.3 billion. So, is the act of reaching out via email to...

Read More