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LeadG2 Blog

B2B Marketing and Sales Content

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Old School vs. New School Selling

2 min read

Old School vs. New School Selling

It wasn't long ago that sales could be defined using words and phrases like, "revenue first," "always be closing," and "sales scripts." In today's world, those words and phrases look more like, "customer first," "always be helping," and...

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Business Leaders Turn To Inbound Strategies, And Here's Why

2 min read

Business Leaders Turn To Inbound Strategies, And Here's Why

Inbound marketing is more than a buzzword – especially now that many sales teams are still adjusting to the “new normal” of working remotely....

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How Effective is Inbound Marketing at Driving Leads, Using Video to Engage Prospects

3 min read

Weekly Roundup: How Effective is Inbound Marketing at Driving Leads, Using Video to Engage Prospects + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Transitioning Your Sales Team from Outbound to Inbound

4 min read

Transitioning Your Sales Team from Outbound to Inbound

Inbound marketing is one of the most effective methods your team can use to attract new customers and establish your brand as reliable and...

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B2B Inbound Marketing Examples That Saw Success

6 min read

B2B Inbound Marketing Examples That Saw Success

Inbound marketing is what's in, and there's a very good reason for that — it works. Companies selling business-to-business (B2B) and living in the...

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Books for remote work

3 min read

Weekly Roundup: Books for Remote Work, Coming Up With Blog Topics, Predictions for 2021 + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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marketing sales video strategy

6 min read

4 Reasons People Avoid Video (How To Overcome and Achieve Marketing and Sales Results with Video)

More than half of marketing experts across the world say that videos yield the highest ROI compared to other types of content. Far too often,...

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5 min read

5 Ways to Increase Sales Qualified Leads With Inbound Marketing

Did you know that 74% of organizations rely on inbound marketing, and that over half of marketers believe that inbound marketing leads to higher ROI?...

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Best Sales Enablement Blogs

1 min read

Top Articles of 2020: CRM, Sales, and Sales Enablement

As a sales performance company, we help turn leads into customers and generate new revenue. CRM, sales, and sales enablement are vital to our...

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