LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
What A Thought Leader Does
We’re all guilty of throwing around the terms “thought leader” and “thought leadership.” These days the terms are so often used that we forget what they actually mean.
In fact, Inc Magazine states that the term "thought leader" is one of the most misunderstood titles in business. Tied for first is the term "influencer."
Is sharing content on social media considered thought leadership? Do you need 10K LinkedIn followers to reach the status of a “thought leader?” The short answer is no. We all have the ability and opportunity to be thought leaders just by educating, improving, and adding value to our industry as a whole. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Content Marketing In 2021: Customer Experience And Content – Forbes
In a world where our interactions with customers are increasingly on digital platforms, the best customer experience and content win.
Let’s begin with customer experience, or CX. Optimizing your CX is all about creating value and removing friction. How can we break down barriers for our customers?
Your content is at the heart of your CX. Content touches almost every aspect of a business and is a core driver of marketing, sales and the overall customer experience. We’ve seen an increased emphasis on investment in digital content during the pandemic to better serve customers who are relegated to a digital world due to lockdowns. >>>READ MORE
Six Steps to Leverage Data and Insights to Build Your Sales Enablement Strategy – Brainshark
Whether your company growth strategy is to capture more market share by offering new pricing options or launching an exciting new product, it is going to take thoughtful programs and enablement to pull it off. But where should you start? As with most things it is best to have a plan.
As you begin to develop your plan it is always best to begin with a review of what has been achieved in the past. Applying historical data and deep insights to the rationale behind organizational goals provides a solid foundation to build on. >>>READ MORE
LinkedIn Company Page Strategy: Leveraging Employees – Social Media Examiner
Want more people to engage with your LinkedIn company page? Wondering how your employees can help?
While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post. If your employees use LinkedIn, encouraging them to engage with your company page and its content can yield significant results.
According to LinkedIn, on average, employees have 10 times more 1st-degree connections on LinkedIn than a company page has followers. Additionally, internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers.
Here are some tips to help you engage your employees with your LinkedIn company page strategy. >>>READ MORE
New Business Hack: Know Your Target Persona – The Center for Sales Strategy
Our team coaches salespeople from markets across the country on tactical things they can do within their sales process to help them connect with a decision maker or decision influencer faster to grow their new business.
Many things can be done to accomplish this, but one that seems to be resonating with salespeople lately is identifying their target persona so they can clearly define WHO their target is and fine tune HOW they plan to approach a new business prospect.
This is not a new strategy, just one that is often overlooked. >>>READ MORE
- DON'T MISS