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LeadG2 Blog

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It’s Not Inbound vs. Outbound

3 min read

It’s Not Inbound vs. Outbound: 4 Ways Inbound & Outbound Marketing Tactics Improve Each Other’s Effectiveness

We're often asked by executives seeking to grow their business, “Should I be deploying inbound or outbound marketing tactics?’ The answer almost every time is, “Yes, both.” Outbound marketing is the more traditional marketing strategy. With outbound...

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Metrics for Content Marketing, Your Website Shouldn't Cater to Everyone

2 min read

Weekly Roundup: Metrics for Content Marketing, Your Website Shouldn't Cater to Everyone + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Understanding the Five Buying Decisions Made During the Buyer's Journey

3 min read

Understanding the Five Buying Decisions Made During the Buyer's Journey

Salespeople and marketers often focus on the sales process to track a commitment. Different labels are put on selling steps, but generally they are...

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3 Tips to Ensure Your Team Gets the Most Out of the HubSpot Marketing and Sales Tools

3 min read

3 Tips to Ensure Your Team Gets the Most Out of the HubSpot Marketing and Sales Tools

Recently, HubSpot announced that it has surpassed 100,000 paying customers worldwide. Obviously, a lot of businesses are finding value in HubSpot’s...

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Marketing Assets for Every Stage of the Sales Funnel

3 min read

Weekly Roundup: Marketing Assets for Every Stage of the Sales Funnel + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Is Email Marketing Dead?

2 min read

Is Email Marketing Dead?

There are over 3.9 billion email users worldwide, and in 2023 that number is estimated to be 4.3 billion. So, is the act of reaching out via email to...

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3 min read

What is HubSpot and What Does It Do?

In 2006, HubSpot launched software designed to help organizations execute their inbound marketing strategies. Fast-forward and you’ll find over...

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Are Blogs Dead? Inbound Marketing, Meet Inbound Video

3 min read

Weekly Roundup: Are Blogs Dead? Inbound Marketing, Meet Inbound Video + More

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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Sales Enablement Metrics: 3 KPIs to Track

3 min read

Sales Enablement Metrics: 3 KPIs to Track

Having the right tool to successfully complete a task is critical. If you want to drive a nail, you need a hammer. If you want to turn a screw you...

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