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Weekly Roundup: B2B Content Marketing Trends, Sales Enablement Post-Pandemic Growth Strategy + More

B2B Content Marketing Trends, Sales Enablement Post-Pandemic Growth Strategy
Amanda Meade
B2B Content Marketing Trends, Sales Enablement Post-Pandemic Growth Strategy

Growth Strategy

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Article

How SEO Really Works (In Simple Terms)

SEO isn’t as simple as stuffing a bunch of keywords into an article and expecting to rank on Google. There are multiple facets that all need to be approached individually to help rank.

SEO is like racing a car. You want to finish in first place to win. But with SEO, you have multiple parts of the vehicle that must be tended to in unison to win. Each part represents a facet of SEO:

  • Keyword research

  • Content

  • Link building

  • Technical SEO

  • Social media

Of course, just as with racing, there are certain rules you must abide by—you can’t just do whatever it takes to win and expect it to take home the trophy. >>> READ MORE

More Sales and Marketing Articles Found Online This Week

Top B2B Content Marketing Trends to Watch This Year, According to Experts HubSpot

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020.

Developing a sound content marketing strategy is worth it: We found that blogs are among the primary three forms of media used in content strategies today.

In fact, 24% of marketers increased their investment in content marketing last year.

As 2021 is in full swing, we wanted to talk with more B2B content marketers to see what trends they're looking out for in H2. >>>READ MORE

Content Marketing Can Enhance Your Salespeople’s Personal Brands Influence&Co

Digital marketing is on an all-time rise, and B2B marketers face a huge challenge: connecting organically with new and existing audiences in a crowded marketplace that has had to pivot to fully virtual approaches. In an environment like this, companies’ digital footprints matter more than ever.

Potential clients aren’t just scanning a company’s website for pricing information. They’re poring over content in search of the most trustworthy company to work with. In fact, according to LinkedIn, decision makers read roughly 10 pieces of content before purchasing products and services. >>>READ MORE

Why Sales Enablement Is Critical To Your Post-Pandemic Growth Strategy Forbes

An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, this is great news. Your work and contributions are likely noticed and applauded company-wide. With more recognition, however, expectations of continued momentum will grow. It’s now time to prepare for the future of sales enablement rather than assume you can go back to methods or strategies that worked before.

To ensure your sales enablement strategy is ready for future growth, you need to do three things: consolidate your tech stack, incorporate AI into your coaching strategy and look at your data. 
>>>READ MORE

How the Right Sales Team Structure Can Maximize Revenue Performance [VIDEO] The Center for Sales Strategy

Increasing sales productivity and performance is a top challenge for any sales leader. One study even found that it surpasses the obstacles of recruiting, hiring, and onboarding.

Data suggests that salespeople spend as little as 23% of their time actually selling. In conjunction, the 2020 Media Sales Report found that nearly 1 out of every 3 (31%) of salespeople spend 20-25% of their time in discovery meetings.

Sales managers try various things to hit their targets: hiring more reps, reassigning territories, changing compensation plans… and more. Yet there’s one thing that most organizations have not tried, and when done correctly, you’ll see the growth and revenue performance you desire. >>>READ MORE

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Amanda Meade

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