Weekly Roundup: B2B Content Marketing Trends, Sales Enablement Post-Pandemic Growth Strategy + More

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020.

Developing a sound content marketing strategy is worth it: We found that blogs are among the primary three forms of media used in content strategies today.

In fact, 24% of marketers increased their investment in content marketing last year.

As 2021 is in full swing, we wanted to talk with more B2B content marketers to see what trends they're looking out for in H2. >>>READ MORE

Digital marketing is on an all-time rise, and B2B marketers face a huge challenge: connecting organically with new and existing audiences in a crowded marketplace that has had to pivot to fully virtual approaches. In an environment like this, companies’ digital footprints matter more than ever.

Potential clients aren’t just scanning a company’s website for pricing information. They’re poring over content in search of the most trustworthy company to work with. In fact, according to LinkedIn, decision makers read roughly 10 pieces of content before purchasing products and services. >>>READ MORE

An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, this is great news. Your work and contributions are likely noticed and applauded company-wide. With more recognition, however, expectations of continued momentum will grow. It’s now time to prepare for the future of sales enablement rather than assume you can go back to methods or strategies that worked before.

To ensure your sales enablement strategy is ready for future growth, you need to do three things: consolidate your tech stack, incorporate AI into your coaching strategy and look at your data. >>>READ MORE