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What is a Conversion Rate?

Posted by Jason Zimmermann

June 1, 2015

conversion-rateDefinition of a Conversion Rate

This is the number of people who complete a form on a landing page divided by the total number of people who visited the page. You can also measure the conversion rate of an email marketing campaign or promotion, which would be the number or percentage of recipients who respond to your call-to-action. You may measure conversion in sales, phone calls, opportunities, or appointments.

How LeadG2 Uses Conversion Rates

We're constantly looking at conversion rates, and, more importantly, we're looking at the types of content that have good conversion rates.

We don't care as much about total page views as we do about turning visitors into leads, and leads into customers. So, we look for content that gives us more than a 30% conversion rate.

If you're interested in learning about all 40 inbound marketing terms, download the free ebook.

40 inbound marketing terms

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Topics: inbound marketing

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