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LeadG2 Blog

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2 min read

How To Create a Year's Worth of Content With Freelance Writers

The backbone of a strong inbound marketing program is the content. Good content posted several times a week. We gave you a list of 156 possible blog posts to help you get through the year, but let’s not mince words: that’s a lot of content to write...

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2 min read

Why a Multi-Platform Social Media Approach Makes Sense for Your Business

After it was disclosed by Bloomberg News that Google will once again be displaying Twitter posts in Google’s search results, our team at LeadG2 got...

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2 min read

Google Legitimizes Social, via Search Agreement With Twitter

Recently, Bloomberg revealed, through undisclosed sources, that Google will once again be displaying Twitter posts in Google search results. This is...

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1 min read

4 Steps to Creating Premium Content

As inbound marketers, we know premium content has to be engaging and educational in order to prompt any type of response. It needs to help solve a...

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2 min read

3 Things Every Media Company Needs to Do in 2015

I’ve been working in the media industry for almost 10 years now. I started in radio working in both promotions and marketing, then moved into sales...

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2 min read

Why Your “Human Strategy” is What Really Matters

Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love...

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1 min read

3 Ways to Promote Individual Posts on Your Company Blog

Last week, we discussed how to promote your blog as a whole, but interestingly enough, the methods are decidedly different when it comes to promoting...

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2 min read

What Time Should You Schedule Your Blog Posts?

There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside...

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2 min read

Getting an Inbound Makeover Before You Get Started

Recently, LeadG2 concluded an inbound marketing makeover contest to find companies that are looking for some help with their inbound marketing...

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