1 min read
LeadG2: February 11, 2015
As inbound marketers, we know premium content has to be engaging and educational in order to prompt any type of response. It needs to help solve a problem or answer a question for someone in a particular stage of their buyer’s journey. And that’s...
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2 min read
Dani Buckley: February 4, 2015
I’ve been working in the media industry for almost 10 years now. I started in radio working in both promotions and marketing, then moved into sales...
2 min read
Dani Buckley: February 2, 2015
Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love...
1 min read
LeadG2: January 31, 2015
Last week, we discussed how to promote your blog as a whole, but interestingly enough, the methods are decidedly different when it comes to promoting...
2 min read
Kathleen O. Celmins: January 28, 2015
There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside...
2 min read
LeadG2: January 14, 2015
Recently, LeadG2 concluded an inbound marketing makeover contest to find companies that are looking for some help with their inbound marketing...
2 min read
Kathleen O. Celmins: January 12, 2015
We launched LeadG2 as its own brand in August 2014, after existing as a department in The Center for Sales Strategy for two years. We started doing...
1 min read
Kathleen O. Celmins: January 7, 2015
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your...
2 min read
Kathleen O. Celmins: January 5, 2015
What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content...
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