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LeadG2 Blog

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2 min read

6 Inbound Marketing Lessons We've Learned Since We Started LeadG2

We launched LeadG2 as its own brand in August 2014, after existing as a department in The Center for Sales Strategy for two years. We started doing inbound marketing for ourselves in 2011, and we were able to apply what we learned as we grew to a...

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1 min read

5 Questions With... Matt Mills, WTOP

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your...

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2 min read

What We Learned From Our 2014 Content Audit

What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content...

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5 min read

The 7 Steps to Inbound Marketing Success: Step 5 Analyze

If you are doing inbound marketing and content marketing the right way, you are spending almost as much time analyzing your leads, reviewing traffic...

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2 min read

The Advertiser's Buyer Journey Has Changed (Has Yours?)

A lot has changed in the last five years, let alone the last 20+ years… and the way local advertisers make buying decisions is certainly one of them....

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1 min read

5 Questions With... Piper Walker, The Weather Channel

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path in your...

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2 min read

The 7 Steps to Inbound Marketing Success: Step 4 Capture

Over the past few weeks we have been taking a look at each of the steps in the 7-Step Lead Generation Process that LeadG2 uses to help clients...

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1 min read

How to Syndicate Content (and Keep Google Happy)

We have multiple blogs here. The blogs have varied audiences, but there's definitely some overlap. We noticed that HubSpot has a similar situation...

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3 min read

Is it Time for a Remodel of your Inbound Marketing Plan?

Over the past few weeks we have been talking a lot about companies in different phases of their inbound marketing programs and offering suggestions...

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