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LeadG2 Blog

B2B Marketing and Sales Content

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2 min read

The Gap That Prevents Most Salespeople From Selling More

Most salespeople are pretty good at selling their products and services. They are usually proficient on sales calls—engaging prospects, discovering underlying needs they can address, and suggesting ideas and solutions that could improve a customer’s...

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2 min read

You Don't Have to Be a Writer to Write (and Google Voice Makes It Easy)

As content marketers, one of the primary tools that we use to reach our audience is blog post content and long form content that provide our visitors...

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2 min read

Why Every Media Company Needs a Website for Their B2B Brand

Let’s cut to the chase. As media campaigns become increasingly integrated and most media company’s product offerings AND services have increased over...

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2 min read

One More Reason Not to Spend A Lot of Time on Google+

It’s been brought to light recently by Matt Southern from the Search Engine Journal that Google is no longer indexing Google+ pages for businesses....

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2 min read

Tips for Managing an Inbound Marketing Agency

Recently, Matt Sunshine, Managing Partner of LeadG2 and The Center for Sales Strategy, was interviewed on the Inbound Agency Journey podcast, and we...

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2 min read

Do You Know Your Customer’s Story? And More Importantly, Are You Telling It?

I’ve been a Joseph Campbell fan since high school when my English teacher, Mr. E., taught us about the importance of finding and following our own...

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1 min read

Guest Post: Stacey Cole of Zimmer Communications on Why She Loved INBOUND

We chose to attend INBOUND because we had just partnered with LeadG2 and HubSpot and were “newbies” to inbound marketing. We had a lot to learn and...

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1 min read

The Future of Online Search

At the INBOUND conference this past week, we learned a lot about where things are headed with technology and the marketing industry. One of my...

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1 min read

Jennifer Adams of Commonfund — At INBOUND 2015

Jennifer Adams, the Marketing Program Manager at Commonfund, is one of our clients and is at INBOUND 2015 this week with us. Commonfund is an asset...

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