3 min read
Brent Tripp: October 16, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when...
3 min read
Brent Tripp: October 9, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...
2 min read
Carly Knecht: February 16, 2023
What used to be a more linear journey leading up to a transaction has evolved into a complex experience. Gone are the days of every buyer fitting...
4 min read
Maryanne McWhirter: December 8, 2022
As a salesperson, is your goal to help people or to simply sell something? Salespeople that care about their customers and provide value to them have...
2 min read
Carly Knecht: May 11, 2022
It happens to all of us; no matter how well-thought-out your sales process and follow-up is, some leads just go cold. You could have the best...
2 min read
John Henley: March 30, 2022
If you work for a media company, chances are you sell some combination of digital solutions (OTT, search, social, mobile, video, display,...
4 min read
LeadG2: June 23, 2021
You found a prospect that has everything you ever wanted and more, and you’re sure that if you could just get an appointment with their top executive...
3 min read
Dean Moothart: March 15, 2021
We're often asked by executives seeking to grow their business, “Should I be deploying inbound or outbound marketing tactics?’ The answer almost...
2 min read
Matt Sunshine: January 20, 2021
It wasn't long ago that sales could be defined using words and phrases like, "revenue first," "always be closing," and "sales scripts." In today's...
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