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Audit Your Funnel: Are You

3 min read

Audit Your Funnel: Are Your “Qualified” Leads Actually Qualified?

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when...

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Prompt Like a Pro: Smarter AI Requests for Better Outputs

3 min read

Prompt Like a Pro: Smarter AI Requests for Better Outputs

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...

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How to Use Targeted Content to Engage with Prospects

2 min read

How to Use Targeted Content to Engage with Prospects

What used to be a more linear journey leading up to a transaction has evolved into a complex experience. Gone are the days of every buyer fitting...

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The 7 Best Tips for Reaching the Decision Maker Every Time

3 min read

The 7 Best Tips for Reaching the Decision Maker Every Time

Ever feel like you're talking to everyone except the person who can actually make a buying decision? You're not alone. Many sales professionals spend...

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5 Common Complaints from Sales (And What to Do About Them)

2 min read

5 Common Complaints from Sales (And What to Do About Them)

Why do sales and marketing teams still struggle to align—even when they're working toward the same revenue goals? Short answer: Most sales complaints...

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