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LeadG2 Blog

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Sales (2)

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3 min read

5 Common Complaints from Sales (And What to Do About Them)

As a group, salespeople typically aren’t shy about providing feedback and sharing their opinions. Oftentimes, you don’t even have to ask them....

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Stop Trying to Boil the Ocean - Segment Your Target Market

2 min read

Stop Trying to Boil the Ocean — Segment Your Target Market

When sales managers and marketers have broad — or very few parameters — to define their target universe, it’s extremely easy to get excited about the...

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marketing automation integration crm software

2 min read

Why Is It Important that Marketing Automation be Integrated with a CRM?

Advancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and...

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3 min read

Sales Enablement Tools Are Bridging the Gap Between Sales and Marketing — and Winning More Sales

“Sales enablement” is a term that seems to get thrown around quite a lot. I’ve found, however, that many sales and marketing professionals really...

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3 min read

Inbound Marketing and HubSpot are Working — Even When Your Sales Team Isn’t

If you rely on your salespeople to generate new leads for you, this time of year can be a little scary. The Halloween masks may have been put away,...

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1 min read

Lack of Trust Can Kill Your Sale

Lead generation takes place when a person's need and your brand intersect in an environment of trust. One of the hottest forms of B2B marketing over...

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2 min read

Stop Trying to Boil the Ocean. Use Inbound Marketing to Identify Account-Based Marketing Targets.

Over the years, I’ve worked with many organizations who had a very well-defined target market. Examples of these markets include: Educational...

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2 min read

Why Managers Fear Change, and How We Limit our Success by Avoiding It

Everyone fears change to some degree. There’s a psychological reason why the thought of shaking things up at work makes us nervous, and why we’re...

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3 min read

The 9-Step Lead Generation Audit Every Business Leader and Sales Manager Should Conduct

Lead generation is a necessary function for any business that needs to grow. So in today’s world, that’s essentially every business. And the reality...

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