3 min read
Audrey Johnson: September 27, 2021
Social media marketing is at an all-time high. Nothing can touch email's ROI. And marketers are spending more dough than ever before on content...
2 min read
Amanda Meade: July 14, 2021
Are you having trouble trying to determine what KPIs your marketing team should track? If you’re using any analytics tools, you may feel overwhelmed...
2 min read
Isha Bell: February 17, 2021
Can you accurately tell if your marketing campaigns are helping with your desired ROI? Companies that excel at lead nurturing generate 50% more...
5 min read
Shaye Smith: February 1, 2021
There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired...
6 min read
Shaye Smith: January 6, 2021
More than half of marketing experts across the world say that videos yield the highest ROI compared to other types of content. Far too often,...
3 min read
Shaye Smith: December 21, 2020
Marketing mavens, take note. Video is here to stay. Not only is it here to stay, but it’s here to enhance and improve your marketing strategy. But...
3 min read
Dean Moothart: May 13, 2020
We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive—“Fire, ready, aim.” They have it backwards....
2 min read
Dean Moothart: April 10, 2020
When you invest in a new effort like inbound marketing at your company, or you enter into a partnership with a marketing agency, everyone expects to...
2 min read
Maryanne McWhirter: February 19, 2020
79% of the United States population has a social media profile. "Our industry doesn't use social media" is no longer an excuse. If 79% of the...
.png?width=2250&height=647&name=LeadG2-logo_(2).png "LeadG2-logo_(2)"){kind=logo}