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The LeadG2 Blog

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7 Step Lead Generation Process — Step 6: Cultivate

Posted by LeadG2

November 6, 2015


When LeadG2 first started marketing to prospects, one of the things that immediately resonated with companies was the fact that we had a detailed process that outlined specifically how we achieve success for our clients.

As lead generation experts, we firmly believe that developing and implementing a lead generation strategy is not just something that happens magically—it relies on having a consistent process that can be repeated time and time again. Don't get me wrong, this is not a cookie cutter approach to lead generation. The 7 Step Lead Generation Process is a starting point for all of our conversations while we are planning each client’s strategy. 

Several of our clients have mentioned to us that they felt more at ease knowing a sound strategy was in place rather than us just winging it. It’s best for everyone when there is a documented process that can be referred to. This is also a large part of our educational efforts with our clients as we guide them through how to conduct their first lead generation campaigns.

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Topics: lead nurturing, lead generation, inbound marketing, sales cycle

You Don’t NEED Inbound Marketing

Posted by Dani Buckley

July 29, 2015

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound marketing. Just like nobody needs TV advertising, or retargeting ads, or email marketing, or sponsored LinkedIn posts. What we need are more customers, new revenue streams, more leads, better leads, more renewals, more referrals, and so on and so on.

The point here is that we don’t need marketing; marketing is the solution to the problems we have… our real needs.

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Topics: lead nurturing, lead generation, inbound marketing, danibuckley, lead intelligence

How to Re-Engage Cold Leads

Posted by Kathleen O. Celmins

December 19, 2014

Someone filled out the form to download your latest eBook. You took a look, and noticed that they are the definition of a marketing qualified lead. Excellent! You reach out to them. Silence. You reach out again. Still more silence. You know that it takes multiple points of contact to make a connection, so you try again.

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Topics: lead nurturing, Sales

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