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You Don’t NEED Inbound Marketing

Posted by Dani Buckley

July 29, 2015

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound marketing. Just like nobody needs TV advertising, or retargeting ads, or email marketing, or sponsored LinkedIn posts. What we need are more customers, new revenue streams, more leads, better leads, more renewals, more referrals, and so on and so on.

The point here is that we don’t need marketing; marketing is the solution to the problems we have… our real needs.

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Topics: lead nurturing, lead generation, inbound marketing, danibuckley, lead intelligence

How to Re-Engage Cold Leads

Posted by Kathleen O. Celmins

December 19, 2014

Someone filled out the form to download your latest eBook. You took a look, and noticed that they are the definition of a marketing qualified lead. Excellent! You reach out to them. Silence. You reach out again. Still more silence. You know that it takes multiple points of contact to make a connection, so you try again.

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Topics: lead nurturing, Sales

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