3 min read
Dean Moothart: December 14, 2020
The objective of every inbound marketing program is to generate leads and build a consistent sales pipeline. It would be ideal if every generated...
3 min read
Dani Buckley: July 8, 2020
When a prospect is considered an inbound lead, there's a natural inclination to treat them differently than prospects that are identified and...
2 min read
LeadG2: July 1, 2020
Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these...
1 min read
Dani Buckley: February 12, 2020
Are you using content in the sales process? How do you use content in the sales process? Likely, your marketing team has created a large amount of...
2 min read
Dean Moothart: July 11, 2019
Have you ever tried to fill a leaky bucket? A bucket with holes in it? It can be a very frustrating experience. A lot of times, marketers have this...
2 min read
Dean Moothart: June 21, 2019
Sometimes when you generate leads via inbound marketing, you can get a lot of information about your prospects and leads when they fill out a lead...
3 min read
Dean Moothart: October 30, 2018
You can’t think of your marketing database as just a list of names and contact information. It’s so much more than that. This data represents what’s...
3 min read
LeadG2: October 4, 2017
Investing in Generating Leads and Closing Sales In Part 1 of this series on budgeting for marketing and sales, we discussed 7 different building...
4 min read
LeadG2: November 6, 2015
When LeadG2 first started marketing to prospects, one of the things that immediately resonated with companies was the fact that we had a detailed...
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