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Lead Generation (9)

cta-lead-conversion

1 min read

Increase Lead Conversions With This Quick CTA Tip

While working with a client recently, we noticed that they were seeing high numbers of traffic to their blog posts but not as many CTA clicks and...

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Screen Shot 2019-04-18 at 1.59.00 PM

2 min read

Transform Your Website from an Online Brochure to a Lead Generation Machine [VIDEO]

Every day, I talk to business leaders who share some common sales challenges. Whether it's a business owner, VP of Sales, or a VP of marketing, the...

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What is Lead Flow? [VIDEO]

1 min read

What is Lead Flow? [VIDEO]

Lead flow is a very important, and often-overlooked, step when building an inbound marketing or lead generation strategy. In this one-minute video, I...

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drive more website traffic

5 min read

A Simple Hack to Generate More Traffic (Without Spending More Money)

I'm starting today's blog post off with a few stats: 74% of B2B buyers choose a company that is first to help them with useful content 50% of B2B...

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repurpose historical content to drive leads

2 min read

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks...

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hiring a sales rainmaker is not a marketing strategy

2 min read

Hiring a Rainmaker is Not a Marketing Strategy

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as...

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lead generation

2 min read

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Without a doubt, one of the very first steps we do when onboarding a new client is ask them what their content inventory is. This inventory acts as...

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2 min read

Who's In Charge Of Lead Generation?

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead...

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serious_about_lead_generation.jpg

3 min read

Where to Spend Your B2B Marketing and Sales Budget (Part 2)

Investing in Generating Leads and Closing Sales In Part 1 of this series on budgeting for marketing and sales, we discussed 7 different building...

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