2 min read
Emily Hartzell: July 30, 2020
Content marketing continuously proves itself worthy across industries. According to HubSpot's Not Another State of Marketing Report, almost 70% of...
4 min read
Shaye Smith: July 3, 2020
Lead generation doesn't actually happen until you turn a visitor into a lead by collecting their information via a form. Forms are the key to...
2 min read
LeadG2: July 1, 2020
Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these...
3 min read
Matt Sunshine: June 8, 2020
Lead generation is the process of attracting and converting potential prospects into leads that are interested in what your company has to offer....
2 min read
LeadG2: June 3, 2020
Premium content is a critical part of your lead generation process and a powerful tool known for establishing credibility and authority in any...
4 min read
Shaye Smith: May 20, 2020
If CTAs are the ‘secret sauce’ to lead generation, then the landing page is the ingredient that allows you to call your sauce a ‘secret.’ You can...
3 min read
LeadG2: May 18, 2020
If you've ever trained to run a marathon or competed in a triathlon, you undoubtedly sought out training tips and words of wisdom. At first, it’s...
3 min read
Shaye Smith: May 15, 2020
More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the...
4 min read
Shaye Smith: May 6, 2020
“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead...
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