2 min read
Matt Sunshine: June 16, 2017
If you are in sales, then chances are you are focused to some degree on your closing rate. Don’t get me wrong, looking at the closing rate is...
2 min read
Matt Sunshine: May 24, 2017
Wouldn't it be fantastic if you had a steady stream of leads coming into your sales department? Wouldn't it be even better if this steady stream were...
3 min read
Matt Sunshine: April 14, 2017
You say you’re serious about building a lead-generation program using content (inbound) marketing. But are you? Here are a dozen ways we tell the...
2 min read
LeadG2: February 3, 2017
As an inbound marketing and sales consultant, each day I have the opportunity to work with clients to make recommendations that help them improve...
1 min read
Matt Sunshine: January 6, 2017
Many books and articles have been written on why inbound marketing is one of the most effective ways to attract prospects. It all makes perfect sense...
2 min read
LeadG2: November 14, 2016
As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at each of these ten commandments and the importance of each...
2 min read
LeadG2: November 10, 2016
The most important role I have as a Consultant at LeadG2 is helping ensure my clients see ROI from their inbound marketing investments. However, as...
3 min read
LeadG2: October 19, 2016
6 Sparks That Will Fire Up Your Imagination Every year, the Content Marketing Institute publishes their B2B Content Marketing Benchmarks, Budgets,...
3 min read
Dean Moothart: September 2, 2016
The objective of all marketing strategies should be to generate revenue. The first step in generating revenue is generating leads. However, marketing...
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