3 min read
Matt Sunshine: April 14, 2017
You say you’re serious about building a lead-generation program using content (inbound) marketing. But are you? Here are a dozen ways we tell the...
2 min read
LeadG2: February 3, 2017
As an inbound marketing and sales consultant, each day I have the opportunity to work with clients to make recommendations that help them improve...
1 min read
Matt Sunshine: January 6, 2017
Many books and articles have been written on why inbound marketing is one of the most effective ways to attract prospects. It all makes perfect sense...
2 min read
LeadG2: November 14, 2016
As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at each of these ten commandments and the importance of each...
2 min read
Dani Buckley: November 10, 2016
The most important role I have as a Consultant at LeadG2 is helping ensure my clients see ROI from their inbound marketing investments. However, as...
3 min read
LeadG2: October 19, 2016
6 Sparks That Will Fire Up Your Imagination Every year, the Content Marketing Institute publishes their B2B Content Marketing Benchmarks, Budgets,...
3 min read
Dean Moothart: September 2, 2016
The objective of all marketing strategies should be to generate revenue. The first step in generating revenue is generating leads. However, marketing...
3 min read
Matt Sunshine: June 6, 2016
Note: This post first appeared on The Center for Sales Strategy blog. If you are like the best companies out there, you have decided that your...
2 min read
LeadG2: April 18, 2016
HubSpot recently published a new report that’s focused solely on research, and so far we’ve been really impressed with the depth of their reports....
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