2 min read
LeadG2: March 15, 2018
Without a doubt, one of the very first steps we do when onboarding a new client is ask them what their content inventory is. This inventory acts as...
2 min read
Matt Sunshine: January 16, 2018
I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead...
3 min read
LeadG2: October 4, 2017
Investing in Generating Leads and Closing Sales In Part 1 of this series on budgeting for marketing and sales, we discussed 7 different building...
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Matt Sunshine: August 28, 2017
Recently I was talking to a general manager of a radio station who has been following this blog for some time now. For this article, I'll refer to...
3 min read
Matt Sunshine: August 23, 2017
Sales superpowers? Yes, really. To understand what I mean, please take a step back from the world of selling and focus instead on the process of...
2 min read
LeadG2: August 21, 2017
After investing in inbound marketing, you’ll want to start doing lead generation and make that investment pay off. There are a lot of moving pieces...
3 min read
Matt Sunshine: July 17, 2017
Lead generation is a necessary function for any business that needs to grow. So in today’s world, that’s essentially every business. And the reality...
LeadG2: July 10, 2017
In order to meet your revenue targets, you'll need to know how many leads you need to get there. This infographic will help you do the math. First,...
2 min read
Matt Sunshine: July 5, 2017
As a sales manager, sales person, or sales leader, you certainly know the value of a great lead. I’m not talking about someone handing you a name and...
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