3 min read
Brent Tripp: October 30, 2025
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...
3 min read
Brent Tripp: October 9, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...
2 min read
Maryanne McWhirter: August 7, 2025
B2B podcasting strategy isn’t just about brand awareness—it’s about revenue. In today’s attention-starved digital environment, B2B buyers crave...
3 min read
Emily Hartzell: July 17, 2025
👀Well... we made you look, didn't we!? If you’ve found yourself wondering, “Is blogging still worth it in 2025?”—you’re not alone. With the rise of...
3 min read
Brent Tripp: March 20, 2025
3 min read
LeadG2: September 24, 2024
The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward...
5 min read
Shaye Smith: February 15, 2024
59% of B2B marketers consider blogs the most valuable channel. But why is that? Well, numbers don’t lie, and marketers love some strategy supported...
2 min read
LeadG2: February 8, 2024
The buyer's journey consists of three distinct phases—awareness, consideration, and decision. In the awareness phase, potential customers become...
3 min read
Brent Tripp: February 1, 2024
So, you need to write another blog post. Let’s say that you already have a topic in mind. So, you know WHAT you’re going to write about, but have you...
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