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LeadG2 Blog

B2B Marketing and Sales Content

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B2B content (2)

Best Practices for Writing an Effective B2B Blog Post

3 min read

Best Practices for Writing an Effective B2B Blog Post

Content for B2B blogs needs to be value-focused — quantity does not equal quality. Unless you’re a professional content writer, generating blog...

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The Importance of Custom Content

2 min read

The Importance of Custom Content

Uniqueness is a crucial concept in business – though it is something that takes time to find out for yourself. Much like people as they explore and...

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Overcoming Content Overload: Strategies for Marketing and Sales Professionals

4 min read

Overcoming Content Overload: Strategies for Marketing and Sales Professionals

The internet has no shortage of blogs and other content, giving interested customers innumerable opportunities to learn about brands and products to...

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What is High-Quality Content and How Do You Produce It?

3 min read

What is High-Quality Content and How Do You Produce It?

High-quality content is the crown jewel in today's digital landscape that can make or break your online presence. Whether you're a blogger, marketer,...

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How to Take Vacation and Leave Your Computer at Home (For Marketers)

3 min read

How to Take Vacation and Leave Your Computer at Home (For Marketers)

Everyone needs a break. But, surprisingly, less than half of US workers use all of their vacation days every year! No one should be leaving any of...

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Mastering Results-Oriented Content

2 min read

Mastering Results-Oriented Content: Drive Success with Strategic Marketing

In today's competitive digital landscape, creating content that simply looks good is not enough. It is still essential for all your content to be...

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5 Types of Content Salespeople Can Use in the Sales Process

3 min read

5 Types of Content Salespeople Can Use in the Sales Process

Inbound marketing and lead generation seem to be synonymous. It makes sense — inbound marketing has proven to be an effective and cost-efficient...

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 Selling The Way Prospects Are Buying

4 min read

Selling The Way Prospects Are Buying

Business-to-business (B2B) sales are often a long and complex process. As a salesperson, it’s important to understand the needs and motivations of...

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Use a Campaign Paradigm for Every Piece of Premium Content

3 min read

Use a Campaign Paradigm for Every Piece of Premium Content

If your blog is supposed to generate leads—if that’s one of the most important goals you’ve set for your content marketing effort—then be certain to...

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