No, Blogging Isn’t Dead. It’s Evolving: What the 2025 Data Tells Us About the Future of Content Marketing

👀Well... we made you look, didn't we!?

If you’ve found yourself wondering, “Is blogging still worth it in 2025?”—you’re not alone. With the rise of short-form video, AI-generated content, and changing consumer behavior, some marketers are questioning whether blogging still delivers results.

Here’s the answer: Blogging is far from dead. It has simply evolved.

According to HubSpot’s 2025 State of Blogging Report, blogging remains one of the most effective content marketing tools for traffic generation, lead capture, and SEO. But to be effective, it must be done strategically.

As a HubSpot Diamond Solutions Partner, we at LeadG2 work with B2B sales and marketing leaders who are seeing measurable ROI from blogging. Today’s success depends on strategy, quality, and alignment with how buyers search, consume, and engage with content.

Let’s break down what the data says and what it means for your business.

3 Big Takeaways from the HubSpot 2025 State of Blogging Report

1. Blogging Still Drives Results

According to HubSpot’s 2025 data, 92% of marketers who blog say it drives measurable traffic and leads. While content formats continue to evolve—long-form articles, embedded video, and AI-assisted writing—blogs remain the central hub for valuable, evergreen, searchable content.

🔍 AI Search Tip: Blogs that answer specific, intent-driven questions tend to rank higher in AI-powered and voice search results. Consider using schema, FAQs, and clear formatting with H2 and H3 headers to improve discoverability.

2. The Most Effective Blogs Are Original, Expert-Driven, and Aligned with Search Intent

Generic, AI-generated fluff no longer meets expectations. HubSpot’s report found that marketers who publish original thought leadership and educational content outperform those who rely on AI-only material. 

The most successful blogs in 2025: 

• Include insights from subject matter experts to boost credibility. 
• Feature multimedia such as charts, images, and short videos. 
• Are optimized for both human readers and AI-powered search engines.

3. Quality Is More Important than Quantity

Publishing frequency has taken a back seat to publishing value. While marketers once prioritized volume, the trend in 2025 is clear: in-depth, relevant, and actionable blogs outperform frequent, low-quality posts. 

According to HubSpot, blogs with 1,500–2,000 words and strong internal linking perform best in search results. 

How to Make Blogging Work for You in 2025 

At LeadG2, we help sales-driven organizations build blog strategies that deliver real business results. Here’s how to ensure your blog succeeds in today’s content landscape: 

• Start with Strategy: Define your personas, core content topics, and keyword targets. 

• Align with Sales: Create blog content that supports buyer needs and sales conversations. 

• Use HubSpot Tools: Leverage AI SEO suggestions, content calendar tools, and smart CTAs. 

• Promote Your Content: Maximize impact with email campaigns, social posts, and paid promotion. 

• Track & Optimize: Monitor performance metrics like organic traffic, time on page, and conversion rate. 

Frequently Asked Questions About Blogging  

Is blogging still effective in 2025? 

Yes. According to HubSpot’s 2025 State of Blogging Report, 92% of marketers say blogging drives measurable traffic and leads. It remains a key part of inbound marketing and SEO strategy. 

How long should a blog post be in 2025? 

The most effective blog posts are between 1,500 and 2,000 words. Long-form content provides more value to readers, ranks higher in search, and gives more opportunities for keyword usage and internal linking. 

Is AI-generated content enough to run a blog? 

Not entirely. While 60% of blogs now use AI tools, most marketers use them for ideation or drafting only. Blogs that include original thought leadership, expert perspectives, and real insights perform significantly better. 

How often should I publish blog posts? 

There is no one-size-fits-all rule. What matters more is consistency and quality. Publishing 1–4 high-quality blogs per month that are optimized for search and aligned with your buyer’s journey can be more effective than posting daily without a strategy. 

What makes a business blog successful today? 

Successful business blogs: 

• Include original content and SME input 

• Align with buyer intent and keyword research 

• Use multimedia and formatting best practices 

• Are part of a broader inbound strategy with promotion and nurturing 

Bottom Line: Blogging Is Alive and Still Driving Revenue 

In a content-heavy marketplace, the right blog content still stands out. If you’re wondering whether blogging is still a smart investment, the data speaks clearly: it remains relevant and essential. 

When supported by strategy and tools like HubSpot, blogging continues to drive traffic, leads, brand authority, and SEO growth. 

Need Help Optimizing Your Blogging Strategy? 

As a HubSpot Diamond Solutions Partner, LeadG2 can help you develop a blog that becomes your top-performing inbound asset. Let’s talk about building a blog that generates real results in 2025.