2 min read
LeadG2: March 24, 2017
Marketing automation software is created to make our lives as marketers easier and more effective—though sometimes the plethora of tools can be a little overwhelming and we might even forget to use some along the way. I’m here today to remind you of...
Read More
2 min read
Guest Contributor: March 22, 2017
Millennials are rapidly becoming the most self-starting and dynamic demographic in the business world. Generation Y are attracting so much attention...
2 min read
LeadG2: March 20, 2017
Each year at budget time, most B2B companies face a similar challenge. How do we increase our revenue from the prior year? For many, the simple...
1 min read
LeadG2: March 17, 2017
We often think of B2B and B2C as worlds apart, but as a colleague recently said, “Either way, you’re selling to a person.” And that’s the truth —...
2 min read
LeadG2: March 15, 2017
Applying Insights from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms Knowing what clients are looking for from a staffing or...
2 min read
LeadG2: March 13, 2017
When Pinterest first came onto the social media scene in 2010, most B2B marketers wrote it off as “a great place for mommy bloggers.” This...
2 min read
LeadG2: March 10, 2017
The ultimate goal of email marketing is more leads, more customers, and more dollars being spent. But sometimes it takes a few steps between hitting...
1 min read
LeadG2: March 8, 2017
Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an even more important and visible role in...
3 min read
Dean Moothart: March 6, 2017
Marketers have a lot of “bells and whistles” that can keep us busy. Blogging, content, SEO, marketing automation, email campaigns, CRM, nurturing...
.png?width=2250&height=647&name=LeadG2-logo_(2).png "LeadG2-logo_(2)"){kind=logo}