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LeadG2 Blog

B2B Marketing and Sales Content

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3 min read

Follow This 5-Step Process to Generate Great Case Studies

The need for high-quality case studies has never been greater than it is right now. Salespeople everywhere are encountering more and more competition to earn business and attention from their prospects and even from their current clients.

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2 min read

5 Tools to Position Yourself as an Expert in Your Field

If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about...

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3 min read

The 9-Step Lead Generation Audit Every Business Leader and Sales Manager Should Conduct

Lead generation is a necessary function for any business that needs to grow. So in today’s world, that’s essentially every business. And the reality...

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2 min read

3 Ways Your Website is Failing You

We hear it all the time: the myriad ways that our websites could be improved. Better images, more user-friendly layout, more cohesive language,...

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3 min read

3 Reasons You Shouldn’t Rely on Your Sales Team to Generate Leads

One of the first signs that a sales organization of a small company is growing and maturing is that they no longer rely on the sales team to generate...

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How Many Leads Do You Need? [Infographic]

In order to meet your revenue targets, you'll need to know how many leads you need to get there. This infographic will help you do the math. First,...

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3 min read

How Using Video Can Help Boost Your Landing Page Conversions

It’s really no secret that video is used more and more for marketing to an audience. It’s fast, it’s visually appealing, and people seem to gravitate...

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How to Get Started with Business Blogging

2 min read

How to Get Started with Business Blogging

As a sales manager, sales person, or sales leader, you certainly know the value of a great lead. I’m not talking about someone handing you a name and...

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2 min read

Don’t Hand Off the Lead to Sales Before You Call the Play

It’s great when a plan comes together. You've designed your inbound marketing strategy, written blog articles that demonstrate your thought...

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