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LeadG2 Blog

B2B Marketing and Sales Content

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2 min read

5 Characteristics of a Landing Page That Converts

When you're spending time or money on SEO, AdWords, or email marketing, you're wasting resources if you're not using conversion-optimized landing pages for your campaigns. You’ve invested a lot into getting prospects to your page—now you need to get...

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3 min read

Where to Spend Your B2B Marketing and Sales Budget (Part 2)

Investing in Generating Leads and Closing Sales In Part 1 of this series on budgeting for marketing and sales, we discussed 7 different building...

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2 min read

Owning the Tool Doesn’t Make You an Expert

Do you want me to build a house for you? Probably not. You could make sure I had everything I needed to build a beautiful house for you—lumber,...

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4 min read

Where to Spend Your B2B Marketing and Sales Budget (Part 1)

Grow Your Firm With These 7 Building Blocks A lot of firms will be using the last couple of months of the year to do their marketing and sales...

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1 min read

Forget Branding — What is Your Company's DNA?

Let’s talk about marketing and advertising! If you are selling marketing solutions for your clients, this is for you! (By the way, if you are not,...

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2 min read

4 Things I Learned about Inbound Marketing at a Public Relations Conference

Recently, I stepped into my third year of serving on the board for the Northwest Florida Coast Chapter of Florida’s Public Relations Association (and...

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2 min read

Have We, As Marketers, Crossed the Line with Facebook Messenger?

We will admit that marketing runs deep in our veins, but something happened that made us think… “Have we as marketers crossed the line?”

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4 min read

How to Get More Blog Subscribers From Your Staff, Clients and Website Visitors

We often get asked from our clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are...

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2 min read

3 Steps to Generating Quality Case Studies

The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more...

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