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LeadG2 Blog

B2B Marketing and Sales Content

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2 min read

Creating Engaging Blog Posts: Lessons From Good Journalism

Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have something in common: they commit to doing the things that engage their readers. Here are five lessons from...

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4 min read

How Content Helped This Radio Salesperson Close a Six-figure Deal

In sales it’s all about making the sale. Right? Absolutely! But making the sale isn't easy. And these days, most sales reps tell me it’s getting even...

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4 min read

9 Time Management Tips for Marketing Managers That You Haven’t Heard a Million Times Before

When it comes to finding tips about time management that can help marketing managers do more, achieve more, and help sell more, there is no shortage...

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2 min read

Stop Trying to Boil the Ocean. Use Inbound Marketing to Identify Account-Based Marketing Targets.

Over the years, I’ve worked with many organizations who had a very well-defined target market. Examples of these markets include: Educational...

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1 min read

Where Should You Post Your Content?

For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on...

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2 min read

5 Characteristics of a Landing Page That Converts

When you're spending time or money on SEO, AdWords, or email marketing, you're wasting resources if you're not using conversion-optimized landing...

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3 min read

Where to Spend Your B2B Marketing and Sales Budget (Part 2)

Investing in Generating Leads and Closing Sales In Part 1 of this series on budgeting for marketing and sales, we discussed 7 different building...

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2 min read

Owning the Tool Doesn’t Make You an Expert

Do you want me to build a house for you? Probably not. You could make sure I had everything I needed to build a beautiful house for you—lumber,...

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4 min read

Where to Spend Your B2B Marketing and Sales Budget (Part 1)

Grow Your Firm With These 7 Building Blocks A lot of firms will be using the last couple of months of the year to do their marketing and sales...

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