2 min read
LeadG2: December 13, 2017
We recently had a client do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As anyone who has been through one of these major re-designs knows, it takes a lot of prepping, planning and...
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2 min read
LeadG2: December 8, 2017
You’ve created a piece of premium content that you’re proud of. You’ve designed a landing page with all the best practices represented. Your...
3 min read
Dean Moothart: December 6, 2017
If you rely on your salespeople to generate new leads for you, this time of year can be a little scary. The Halloween masks may have been put away,...
3 min read
Dean Moothart: December 4, 2017
One of my guilty pleasures is watching the TV show "Gold Rush" on the Discovery Channel. The show follows three teams of Alaska gold miners as they...
1 min read
LeadG2: December 1, 2017
David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you...
2 min read
Dean Moothart: November 29, 2017
Back in the 1990’s (after Al Gore invested the internet), there was a mad rush for companies to stake out their real estate on the world wide web. My...
3 min read
Matt Sunshine: November 27, 2017
There’s no doubt—lead generation that is clear-cut, clean, and specific is ideal. When we picture lead generation working at peak performance, most...
1 min read
LeadG2: November 22, 2017
You built your website so that prospects would find you, get convinced they need your products and/or services, and call for a consultation, sign up...
1 min read
Trey Morris: November 20, 2017
Lead generation takes place when a person's need and your brand intersect in an environment of trust. One of the hottest forms of B2B marketing over...
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