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LeadG2 Blog

B2B Marketing and Sales Content

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2 min read

6 Elements to Add to Your Company Website to Generate More Leads

A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or whether your competition does instead will depend on how well your website does its job. Here are six...

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2 min read

3 Email Tools That Enable Your Salespeople to Send Smarter, Faster, and Better Emails

Email is one of the most important pieces of technology that we use today. While we might even rely too much on email, it’s a necessary part of the...

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1 min read

Your Blog Content Doesn’t Matter—Unless You Want To Generate Leads

Today more and more businesses are enhancing their online presence with a blog. Marketers are discovering that a blog is great way to keep their...

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2 min read

Facts and Stats from HubSpot's State of Inbound 2017 Survey

Each year, HubSpot conducts a survey of 6000+ executives in companies across the globe to learn their marketing challenges and priorities. The State...

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2 min read

Why Your Closing Rate is Not the Most Important Metric You Should Focus On

If you are in sales, then chances are you are focused to some degree on your closing rate. Don’t get me wrong, looking at the closing rate is...

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3 min read

Why Your Sales Process is Slow and How to Make it Faster

In the work we do with media companies, staffing firms, and other professional service businesses, two topics consistently appearing on our clients’...

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2 min read

How to End the Perennial Conflict between Sales and Marketing

By now, it’s a cliché that sales departments and marketing departments are typically at each other’s throats—that there’s serious mistrust and...

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1 min read

3 Ways CRMs Contribute to Sales and Marketing Alignment

Sales and marketing alignment is a hot topic. As companies grow and invest more into both their sales and marketing departments, what used to be a...

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2 min read

How to Find a Budget for Inbound Marketing

Before they started working with LeadG2, none of our clients had a line item in their budget for inbound marketing. Nor did they have extra...

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