3 min read
LeadG2: February 6, 2018
When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and accurate understanding of their customers and prospects. What’s key here is that this profile...
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4 min read
LeadG2: February 1, 2018
“What do you want to be when you grow up?” “Well… I dream of writing subject lines and emails that get people to open, click, and ultimately become...
3 min read
Dean Moothart: January 25, 2018
“Sales enablement” is a term that seems to get thrown around quite a lot. I’ve found, however, that many sales and marketing professionals really...
2 min read
Matt Sunshine: January 16, 2018
I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead...
5 min read
LeadG2: January 11, 2018
At LeadG2 and our parent company, The Center for Sales Strategy, we use the HubSpot CRM to manage our sales pipeline and activity. We also provide...
2 min read
LeadG2: January 9, 2018
Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also...
1 min read
Trey Morris: January 4, 2018
We've all heard about Google's Zero Moment of Truth. It's the moment before the traditional customer journey when a consumer decides to research...
2 min read
LeadG2: January 2, 2018
It’s a new year, which means lots of new opportunities to improve your inbound marketing strategy so that you're reaching your lead generation goals....
5 min read
Shaye Smith: December 28, 2017
“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do...
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