How Basic Design Knowledge Will Make You a Better (Inbound) Marketer
When you think about your inbound marketing strategy, the first thing that comes to mind may not be design. But why not? Infographics,...
David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.”
How many times have you landed on a website that made your eyes glaze over and your brain turn to mush because the writing was full of jargon or just felt like it wasn't directed toward you? How long did you spend on that site?
To make your prospect stick around long enough to hear what you have to say, you’ve got to speak their language. Here’s how to learn the language your prospects speak.
Speaking your prospects' language is the only way they’ll spend any time with you. But so many companies are speak as if they're talking to themselves. Learn the language, and you’ll probably be ahead of your competition in one easy step.
When you think about your inbound marketing strategy, the first thing that comes to mind may not be design. But why not? Infographics,...
1 min read
Over the past few months I've been working with a client to help them migrate hundreds of pages of content from their old website to a new one, as...
Premium content is worth its weight in gold when you’re trying to attract lifelong customers with your inbound marketing strategy. The best kind of ...