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Your Website is Live — Now What?
Over the past few months I've been working with a client to help them migrate hundreds of pages of content from their old website to a new one, as...
David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.”
How many times have you landed on a website that made your eyes glaze over and your brain turn to mush because the writing was full of jargon or just felt like it wasn't directed toward you? How long did you spend on that site?
To make your prospect stick around long enough to hear what you have to say, you’ve got to speak their language. Here’s how to learn the language your prospects speak.
Speaking your prospects' language is the only way they’ll spend any time with you. But so many companies are speak as if they're talking to themselves. Learn the language, and you’ll probably be ahead of your competition in one easy step.
1 min read
Over the past few months I've been working with a client to help them migrate hundreds of pages of content from their old website to a new one, as...
A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...
A few times a year, we have a company-wide step challenge to see who can get the most steps in to foster some friendly competition and some good...