2 min read
Dean Moothart: February 17, 2020
When marketers develop their inbound marketing strategy, they’re typically focused on two primary objectives. First, they want to extend their brand. Then they want to generate leads. So, they’re creating content, plans, campaigns, and tactics to...
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3 min read
Kim Peek: February 14, 2020
"There's always room for a story that can transport people to another place.” –J.K. Rowling Why does your business need stories? Because a good story...
1 min read
Dani Buckley: February 12, 2020
Are you using content in the sales process? How do you use content in the sales process? Likely, your marketing team has created a large amount of...
4 min read
Shaye Smith: February 10, 2020
What if there were no obstacles when it came to creating marketing videos for your company? What if you had a large team with an unlimited supply of...
4 min read
Dani Buckley: February 6, 2020
Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo....
2 min read
Dean Moothart: February 4, 2020
When sales managers and marketers have broad — or very few parameters — to define their target universe, it’s extremely easy to get excited about the...
5 min read
Dani Buckley: January 31, 2020
In 2015 (yes, five years ago!), I published, “3 Things Every Media Company Needs to Do in 2015,” and it was one of LeadG2's top-performing blog...
3 min read
Shaye Smith: January 24, 2020
FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With good reason, video has become...
2 min read
Dani Buckley: January 22, 2020
Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step...
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