3 min read
Kim Peek: February 14, 2020
"There's always room for a story that can transport people to another place.” –J.K. Rowling Why does your business need stories? Because a good story builds rapport and makes a complex product or process easy to understand. A story places your...
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1 min read
Dani Buckley: February 12, 2020
Are you using content in the sales process? How do you use content in the sales process? Likely, your marketing team has created a large amount of...
4 min read
Shaye Smith: February 10, 2020
What if there were no obstacles when it came to creating marketing videos for your company? What if you had a large team with an unlimited supply of...
4 min read
Dani Buckley: February 6, 2020
Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo....
2 min read
Dean Moothart: February 4, 2020
When sales managers and marketers have broad — or very few parameters — to define their target universe, it’s extremely easy to get excited about the...
5 min read
Dani Buckley: January 31, 2020
In 2015 (yes, five years ago!), I published, “3 Things Every Media Company Needs to Do in 2015,” and it was one of LeadG2's top-performing blog...
3 min read
Shaye Smith: January 24, 2020
FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With good reason, video has become...
2 min read
Dani Buckley: January 22, 2020
Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step...
2 min read
Dean Moothart: January 20, 2020
Most salespeople are always looking for an edge. They’re looking for new ideas and tactics that can help them improve their performance. However,...
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