4 min read
Shaye Smith: May 6, 2020
“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead generation, and this guy is thinking what we’re all thinking... but are we all doing? Many marketers know...
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2 min read
Amanda Meade: May 4, 2020
There’s no rule book or history to rely on that tells us where our content marketing efforts during COVID-19 will take us in future endeavors. Data...
3 min read
Shaye Smith: May 1, 2020
Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say...
2 min read
LeadG2: April 29, 2020
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less...
4 min read
Dean Moothart: April 27, 2020
The primary purpose of marketing content is to drive traffic to your website and generating leads, but it’s not its only purpose. The content your...
3 min read
Matt Sunshine: April 24, 2020
Creating blog content, developing premium content, content distribution, email marketing, social media marketing—there's a continuous list of what it...
4 min read
LeadG2: April 22, 2020
From driving traffic and leads to your website to providing valuable information and assets for your sales team, there are multiple benefits of...
3 min read
LeadG2: April 20, 2020
If you want to see two Search Engine Optimization experts argue, ask them about the effects of social media on SEO. In 2010, Google and Bing both...
3 min read
Dean Moothart: April 17, 2020
55 Brands who prioritize blogging efforts are 13x more likely to see positive ROI, and 55% of brands say blog content creation is their top inbound...
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