3 min read
Shaye Smith: May 15, 2020
More than 90% of visitors who read your headline also read your CTA copy. If there were a ‘secret sauce’ to lead generation, it would be the call-to-action (CTA). If the CTA doesn’t persuade a visitor to take action, then your offer might just be...
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3 min read
Dean Moothart: May 13, 2020
We’ve all heard the edict, “Ready, aim, fire.” Unfortunately, many marketers follow a different directive—“Fire, ready, aim.” They have it backwards....
2 min read
Maryanne McWhirter: May 11, 2020
PEO sales provides a fruitful career path for the professional willing to put in the work. So, why are the close rates just not consistently there?...
4 min read
Shaye Smith: May 6, 2020
“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead...
2 min read
Amanda Meade: May 4, 2020
There’s no rule book or history to rely on that tells us where our content marketing efforts during COVID-19 will take us in future endeavors. Data...
3 min read
Shaye Smith: May 1, 2020
Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say...
2 min read
LeadG2: April 29, 2020
The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less...
4 min read
Dean Moothart: April 27, 2020
The primary purpose of marketing content is to drive traffic to your website and generating leads, but it’s not its only purpose. The content your...
3 min read
Matt Sunshine: April 24, 2020
Creating blog content, developing premium content, content distribution, email marketing, social media marketing—there's a continuous list of what it...
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