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LeadG2 Blog

B2B Marketing and Sales Content

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4 min read

The Marketer's Big Debate: In-House Video vs. Hire-Out

What if there were no obstacles when it came to creating marketing videos for your company? What if you had a large team with an unlimited supply of time, overflowing creativity, and a budget so big, you didn’t know what to do with it. Wouldn't that...

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kpis to track for marketing, sales, and service

4 min read

The Top Business KPIs for Marketing, Sales, and Service

Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo....

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Stop Trying to Boil the Ocean - Segment Your Target Market

2 min read

Stop Trying to Boil the Ocean — Segment Your Target Market

When sales managers and marketers have broad — or very few parameters — to define their target universe, it’s extremely easy to get excited about the...

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three-things-media-companies-must-do

5 min read

Is Your Media Company Doing These 3 Things Yet?

In 2015 (yes, five years ago!), I published, “3 Things Every Media Company Needs to Do in 2015,” and it was one of LeadG2's top-performing blog...

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3 min read

28 Eye-Opening Video Statistics to Support Your Marketing and Sales Strategy

FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With good reason, video has become...

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How to effectively promote premium content for optimal lead conversions

2 min read

How to Effectively Promote Premium Content for Optimal Lead Conversions

Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step...

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2 min read

7 Ways to Leverage Marketing Content in Your Outbound Prospecting

Most salespeople are always looking for an edge. They’re looking for new ideas and tactics that can help them improve their performance. However,...

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don't let qualified leads go to waste

3 min read

Why More Leads Isn't Always the Answer

It's easy to assume that more leads is the answer to many of your sales problems, and as a lead generation company, you’d think we’d agree. However,...

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4 No Cost Tips to Increase Facebook Organic Reach and Grow Your Audience

2 min read

4 No-Cost Tips to Increase Facebook Organic Reach and Grow Your Audience

Is your Facebook audience lacking? Facebook pages for businesses have changed a lot over the years. With constant algorithm changes and fierce...

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