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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
3 Inbound Marketing Strategy Mistakes That Will Cost You
Successful inbound marketing takes time, energy, and practice. With so many do's and don'ts; successful inbound marketing can feel overwhelming. You’ve heard the old saying, “failure is the key to success;” if that's the case, then we want to help you learn from some of the failures we often see so that you can learn from them without making the mistake yourself.
Keep reading to learn 3 mistakes we often see, and how to avoid making them in your inbound marketing efforts. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Instagram Surpasses Facebook As Most Used Social Brand Among 12-34s – InsideRadio
The acceleration of podcast listening and smart speaker adoption may have grabbed the headlines from last week’s Infinite Dial 2021 study but the trusted annual barometer of all things tech also produced other telling storylines. For the first time in the history of the study, Facebook is no longer named as the social media brand used most often by a majority of social media users, as less than half (47%) say it is the platform they use most. That’s down from 54% the year before and 62% in 2016. Instagram came in at a strong second at 18%. >>>READ MORE
Content Ideation: Best Practices and Tools for Content Marketing Success – Databox
Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks.
That’s what a lot of marketers do today — usually through a mix of brainstorming meetings and over-relying on SEO tools.
While this can work, it is inefficient.
Instead, a better approach to generating new content ideas starts with listening to your customers. This can not only provide a nearly limitless number of ideas but also comes with a higher likelihood of the post resonating and converting.
In fact, there is nothing that can replace actually talking to customers and conducting detailed voice of customer research (VOC research).
Before we dive in, here is a little background on the marketers we surveyed and how they generate new content ideas. About 70% of the marketers we surveyed work in professional services – like agencies. >>>READ MORE
5 Excellent Thought Leadership Examples To Learn From – Brafton
Authority is a valuable commodity in the marketing world. People who trust your brand, your message and your expertise will hang on your every word and keep coming back to hear what you have to say.
More importantly, prospects who view your brand as the expert in your field are more likely to buy from you and use your services because, all things being equal, who wouldn’t want to work with the most knowledgeable people around?
Establishing true thought leadership gives you an edge over the competition, helps build a rapport with potential customers and makes it easier to generate conversions and close sales. Let’s take a look at some clear-cut thought leadership examples to inspire your content marketing strategy. >>>READ MORE
Why People Click Out of YouTube Videos [New Data] – HubSpot
With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies.
But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content.
To rise above YouTube's fierce competition, you'll need to regularly create content that grabs your viewers' attention and keeps them engaged. Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel.
Before you begin producing content, it's important to ask yourself, "Why do consumers click out of YouTube videos?"To help video marketers answer the question above, I used Lucid software to ask nearly 300 consumers why they disengage from YouTube videos. >>>READ MORE
Improving Sales Performance | Media Sales Report | Sales Enablement – The Center for Sales Strategy
Dani Buckley, Isha Bell, and Emily Hartzell of LeadG2 join Matt Sunshine as they discuss the data from the Media Sales Report surrounding the analysis of the sales enablement information.
You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published. Or keep reading for a brief overview. >>>READ MORE
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