Definition of a Keyword
These should be used as a topic generator. Picking keywords is the process of determining what topics are most relevant to your target audience or buyer persona and crafting content around those topics. They should be used in a strictly creative sense for structural composition, reasoning, and comprehension, and should showcase your knowledge in a given field.
How Important are Keywords to Inbound Marketing?
Turns out, they're important, but not the most important piece of the inbound marketing pie.
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