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What is a Keyword?

Posted by Matt Sunshine

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June 29, 2015

3_Keys_to_Sustainable_Sales_PerformanceDefinition of a Keyword

These should be used as a topic generator. Picking keywords is the process of determining what topics are most relevant to your target audience or buyer persona and crafting content around those topics. They should be used in a strictly creative sense for structural composition, reasoning, and comprehension, and should showcase your knowledge in a given field.

How Important are Keywords to Inbound Marketing?

Turns out, they're important, but not the most important piece of the inbound marketing pie.

If you're interested in learning about all 40 inbound marketing terms, download the free ebook.

40 inbound marketing terms

To get more up to speed on all things inbound marketing, sign up for Inbounders Weekly, a once-a-week email series that will teach you all about inbound marketing.

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Topics: inbound marketing, mattsunshine

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