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LeadG2 Blog

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Mastering Authentic Selling with Kendrick Shope

9 min read

Mastering Authentic Selling with Kendrick Shope

In this episode of Sell Smarter, Sell Faster, we’re digging into the world of Authentic Selling. What is it and how can you hone in on this as a salesperson? How do you know when you’re selling authentically? How do you know when you’re not? Helping...

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Identifying Gaps in Your Sales & Marketing Infrastructure 

2 min read

Identifying Gaps in Your Sales & Marketing Infrastructure 

Sales and marketing alignment is the process of aligning the goals and strategies of a company's sales and marketing teams to ensure that they are...

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6 Critical Questions to Ask Before Developing a Lead Generation Strategy

3 min read

6 Critical Questions to Ask Before Developing a Lead Generation Strategy

Some business owners think that just because they’ve started using content marketing, they will instantly get more sales. Or, they might think that...

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Sell Smarter. Sell Faster. Podcast - Ep. 27 - Artificial Intelligence (AI) & Content Creation

8 min read

Artificial Intelligence (AI) & Content Creation with Megan Skalbeck

In this episode of the Sell Smarter. Sell Faster. podcast, we’re exploring the ever-changing role of artificial intelligence (AI) in content...

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How to Kill Your Inbound Marketing Plan: Hand It to the Wrong Person

4 min read

How to Kill Your Inbound Marketing Plan: Hand It to the Wrong Person

When it comes to inbound marketing, I’ve been a part of this scenario multiple times: Your company’s top brass is enthusiastic about the new...

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The Most Overlooked Sales and Marketing Automation Opportunities

4 min read

The Most Overlooked Sales and Marketing Automation Opportunities

In today's competitive business environment, sales and marketing automation are increasingly becoming a necessity. Automating sales and marketing...

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Your Website is Missing Opportunities If It Doesn’t Have TOFU (Top-of-the-funnel) Offers

2 min read

Your Website is Missing Opportunities If It Doesn’t Have TOFU (Top-of-the-funnel) Offers

Almost every B2B website I visit provides an option to learn more about the company and its solutions. But few websites provide a path for the...

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5 Questions You Need to Ask to Create Your Target Personas

3 min read

5 Questions You Need to Ask to Create Your Target Personas

Target personas. They’re not even real, but they can make a huge impact on your inbound marketing and sales strategy. What is a Target Persona? A...

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The Importance of Sales Plays in Your Inbound Marketing Strategy

3 min read

The Importance of Sales Plays in Your Inbound Marketing Strategy

Sales Plays are specific actions that a sales team takes in order to move a potential customer through the sales funnel. These actions include...

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