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LeadG2 Blog

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Five Reasons Why Your 2015 Lead Gen Strategy Does Not Cut it in 2023

2 min read

Five Reasons Why Your 2015 Lead Gen Strategy Does Not Cut it in 2023

Prospecting for new business has never been more challenging. It’s harder than ever to connect and engage business decision-makers to schedule that first discovery meeting. They don’t answer your calls, respond to your voicemail messages, or reply...

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How to Use Targeted Content to Engage with Prospects

2 min read

How to Use Targeted Content to Engage with Prospects

What used to be a more linear journey leading up to a transaction has evolved into a complex experience. Gone are the days of every buyer fitting...

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3 Trends for B2B Companies to Elevate Their Content Marketing Today

2 min read

3 Trends for B2B Companies to Elevate Their Content Marketing Today

You've probably heard these three trends for today's B2B marketing: data-driven, content-rich, and buyer-centric. Despite the seemingly...

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What is a Sales Playbook?

3 min read

What is a Sales Playbook?

When you’re managing a busy sales team, the last thing you want is another time-consuming task. But what if you had the secret to increasing new...

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marketing content into sales plays

3 min read

5 Ways to Work Your Marketing Content Into Sales Plays

Marketing content isn’t just for branding and lead generation anymore. Today’s buyers aren’t interested in being sold. Instead, they want to be...

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How to Develop an Inbound Marketing Strategy

4 min read

How to Develop an Inbound Marketing Strategy

Inbound marketing has become a cornerstone for businesses in every corner of every industry, from B2B to B2C. Any good marketer will know this...

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Email Marketing: From Basics to Best Practices

12 min read

Email Marketing: From Basics to Best Practices

Despite the rise (and occasional fall) of numerous other marketing platforms in the past few decades, email marketing is a steadfast staple that...

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6 Proven Elements of Effective Prospecting Sales Plays

3 min read

6 Proven Elements of Effective Prospecting Sales Plays

There’s a misconception that sales plays are only for inexperienced or low performing salespeople. However, a sales play is nothing more than a...

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5 Signs It’s Time to Scale Up Your Sales and Marketing Tools

4 min read

5 Signs It’s Time to Scale Up Your Sales and Marketing Tools

There’s always a balance to be had when companies are looking to arm their sales and marketing teams with the tools they need. It’s common—and...

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