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LeadG2 Blog

B2B Marketing and Sales Content

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Mastering Results-Oriented Content

2 min read

Mastering Results-Oriented Content: Drive Success with Strategic Marketing

In today's competitive digital landscape, creating content that simply looks good is not enough. It is still essential for all your content to be visually appealing, but now more than ever, it is extremely important to focus on creating content that...

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Leveraging Social Media to Drive Leads 

4 min read

Beyond Branding: Leveraging Social Media to Drive Leads 

How do you get social media right in B2B organizations? There are several ways to use social media effectively to drive new business. These include...

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5 Types of Content Salespeople Can Use in the Sales Process

3 min read

5 Types of Content Salespeople Can Use in the Sales Process

Inbound marketing and lead generation seem to be synonymous. It makes sense — inbound marketing has proven to be an effective and cost-efficient...

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Honing Your B2B2C Marketing Efforts with Sandra Pearce

11 min read

Honing Your B2B2C Marketing Efforts with Sandra Pearce

In this episode, we’re diving into the world of B2B2C, discussing how to attract both businesses and consumers to your solutions while maintaining...

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Serving Your Audience Through Content with Chelsea Castle

10 min read

Serving Your Audience Through Content with Chelsea Castle

In this episode, we’re exploring the crucial role content plays in truly serving your audience, asking questions like: What makes a piece of content...

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 Selling The Way Prospects Are Buying

4 min read

Selling The Way Prospects Are Buying

Business-to-business (B2B) sales are often a long and complex process. As a salesperson, it’s important to understand the needs and motivations of...

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How to Get Better Leads for Your Sales Team

3 min read

How to Get Better Leads for Your Sales Team

Are you generating a steady stream of traffic to your site or blog, but the leads aren’t what you’re looking for? Does your sales team think that the...

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Utilizing LinkedIn as a Sales Leader

11 min read

Utilizing LinkedIn as a Sales Leader

In this episode, we’re discussing how to best utilize LinkedIn to boost your thought leadership efforts. Why is it important for sales leaders to...

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Stop Throwing Money at Ineffective Marketing Tactics

4 min read

Stop Throwing Money at Ineffective Marketing Tactics

Even the greenest marketers know how important it is not to waste a single cent of your marketing budget. Several marketing tactics can be...

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